It’s no secret that consumers are demanding more information about the products they use and consume. For brands, this means finding new and better ways to share product details to help inform shoppers’ buying decisions. One such way is SmartLabel. This transparency initiative is aimed at providing consumers with instant, detailed product information.
The Honest Company made headlines recently -- and not for reasons it would like. Last week, the Wall Street Journal reported the company uses SLS (sodium lauryl sulfate) in its laundry detergent, an ingredient the Honest Company has always claimed it doesn’t use. Jessica Alba, founder of the $1.7 billion maker of safe and effective home products, quickly refuted the report, stating the WSJ falsely claimed the detergent contained SLS, and, in fact, contains SCS (sodium coco sulfate), a gentler alternative that is less irritating and safer to use.
Picky consumers want to know what they’re eating, without needing a science degree
Consumers hold manufacturers more accountable for supply chain transparency than they do farmers, restaurants or grocery stores.
An evolving world — increased digital technology, demographic shifts, and global economic realignment — are shaping the food industry. Campbell Soup made this point and talked about its response to these critical factors at its CAGNY presentation Wednesday.
Parents pinning paleo recipes on Pinterest. Graduate students studying green energy, Googling gluten-free granola bars. Fitness instructors Facebooking photos of fair-trade fruits and vegetables. Meet the modern consumer. We’re tech-savvy, health, environmentally and socially conscious, and connected to countless, intersecting online communities sharing information in real-time. And it’s a recipe that has created an unprecedented hunger for knowledge. (Pun fully intended.)
What began as an industry buzzword is now an expectation, a handshake with the consumer to be open and honest about products. For companies that have yet to adapt transparency, getting on board could be a big problem, according to industry players.
On Monday, a new study by Deloitte, the Food Marketing Institute (FMI) and the Grocery Manufacturers Association (GMA) was released that showcased some of the evolving factors influencing customer decisions in food and beverage purchases. These findings were very much aligned with what Label Insight is seeing in the industry and what we’ve heard from our customers.
A recent article on NPR explored the new GMA and FMI sponsored SmartLabel™ initiative and its potential to bring increased transparency to consumers around product information. It was a well balanced article exploring several perspectives and focusing on Hershey’s implementation of SmartLabel.
SmartSPEC is the first automated solution for generating and maintaining the product data required by SmartLabel