Blog
Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.
Data | Transparency | Trends & Research | regulation
Disclosure legislation is appearing more frequently as consumers increasingly demand transparency from brands into the products they buy. The California Cleaning Product Right to Know Act, the FASTER Act for sesame labeling, the National Bioengineered Food Disclosure Standard (NBFDS), and now proposed legislation for using the term “healthy” on packaged foods all require brands to disclose various information about their products. And new disclosure regulations are sure to come.
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New disclosure standards always create challenges for CPG brands, and the National Bioengineered Food Disclosure Standard (NBFDS) is no exception. All foods entering the market after January 1, 2022, must be labeled following NBFDS regulations. But according to Betsy Booren, SVP Regulatory Affairs at Consumer Brands Association, quoted in FoodNavigator-USA, many brands aren’t ready. “Sometimes . . . suppliers don’t have the material, and sometimes. . . they don’t understand or know the rule.”
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Label Insight is excited to announce that we have been acquired by NielsenIQ, the global leader in providing the most complete, unbiased view of consumer behavior. This strategic acquisition joins Label Insight’s best-in-class product attribute metadata, with powerful NielsenIQ consumer data.
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E-commerce | internal alignment | regulation
With online grocery revenue reaching $9 billion in the US alone in January 2021, up from $7.5 billion in August 2019, it’s clear that consumers are enjoying the convenience of the online shopping experience. From the comfort and safety of their home, consumers can search for products that meet their own need states and preferences. In fact, 81% of consumer searches are unbranded meaning CPG brands have to truly understand what consumers are searching for and develop new strategies to be discovered on the digital shelf. In fact, Label Insight finds that as many as 51% of food products fail to claim their #1 most searched for attribute, and 84% of food products fail to claim at least one of their 3 most searched for attributes, leading to irrelevant search results, digital out-of-stocks, and dissatisfied customers.
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E-commerce | Innovation | Press | Product
With grocery e-commerce sales hitting over $9B in January 2021, retailers and brands have a huge opportunity to leverage deeper data insight and functionality to stay ahead of consumer expectations when shopping online. Label Insight helps to bridge this gap and unlock new areas for differentiation, product innovation and market activation based on trending consumer preferences such as “sustainably sourced”, “no sesame”, “low sugar”, “cruelty free”, and more.
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Data Engineering | E-commerce | Subject Matter Expertise | Trends & Research
With over 200 million shoppers adhering to a particular diet or health-related eating program, the importance of a balanced diet and exercise is a no-brainer. This is even more obvious to brands and retailers who have a massive opportunity to deliver the right product data to the right consumer at the right time. With just data alone, brands and retailers are falling short of the expectations and personalization shoppers have come to expect. Label Insight helps to bridge this gap, combining robust product data with the nutritional and dietary expertise needed to ensure accuracy and data completeness.
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Throughout March, Label Insight is profiling female leaders from across our company in honor of Women’s History Month. The contributions of these individuals to our industry and our company are significant and inform a perspective we hope will be valuable and inspirational to the next generation of women in technology.
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E-commerce | Retailer Solutions | video
On average, retailers are failing to return 92% of qualifying products on their e-commerce sites, meaning for every 10 products that could be returned, today, retailers are only returning one. This gap is due to incomplete, siloed, and poor quality data. With over 200 million shoppers adhering to a diet or health-related eating program and nearly as many indicating food allergies and intolerances affect the way they shop, inaccurate and incomplete data is not only costing retailers billions of dollars, but also damaging shopper trust and loyalty.
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Throughout March, Label Insight is profiling female leaders from across our company in honor of Women’s History Month. The contributions of these individuals to our industry and our company are significant and inform a perspective we hope will be valuable and inspirational to the next generation of women in technology.
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E-commerce | Trends & Research | video
Today, search and discovery is broken in online grocery. A search for “peanut free” returns peanut butter, peanuts, and ice cream with peanuts in it. The search for “egg free” returns a carton of eggs. For millions of consumers suffering from allergies, getting this right has potentially critical consequences. The list of searches that return significantly limited to zero results is just as dire. This is a huge shortcoming in the CPG industry.
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