87% of food products fail to claim 1 of their 3 most searched attributes. By not claiming the qualifying attributes, such as gluten-free, non-GMO, keto, etc., beyond the label, brands and retailers are delivering a broken search experience, eroding consumer trust and failing to capitalize on millions of attribute-based shopping trips. Powering 99% of all consumer attribute-based keyword searches, our Explore Market Navigator solution helps brands improve the discoverability and e-commerce sales of existing products while providing the online consumer search data, competitive insights and top trending product attributes to launch new, on-trend products efficiently.
Approximately 1 out of 5 products online fail to include critical information including nutrients, ingredients, and warnings according to a recent audit of grocery e-commerce sites. By not delivering this information, retailers are providing a broken experience for consumers searching for products based on their needs and missing out on potential sales. In primary research Label Insight conducted with the Food Marketing Institute (FMI) last year, 44% of shoppers said a food allergy, sensitivity, or intolerance affects the way they shop, and 49% adhere to a diet or health-related eating program. In a refreshed study to be published later this month, we’ve seen those figures continue to grow as high as 55% and 65% respectively. Now, more than ever, consumers are craving clarity and detailed product information to fulfill their diverse preferences when grocery shopping online.
As consumers increasingly move online to buy groceries, fresh food products still represent a unique challenge for grocery retailers. According to a survey by Mintel, just one in ten Americans reports having bought fresh produce, meat, poultry, and fish through e-commerce with a majority of respondents pointing to a lack of trust in freshness, food safety concerns, and an inability to see, touch, and sample the product. Historically, the lack of label information and data on these products has been a challenge for retailers. By leveraging the USDA’s Nutritional Database for Standard Reference (SR), we are excited to announce that Label Insight is now able to deliver nutrient and serving size information for any product with a standard Price Look-Up or PLU code. This new offering also enables retailers to expand attribution across these products, highlighting key standard and custom attributes such as “Organic”, “In-Season”, and “Dietitian’s Pick”.
Label Insight is dedicated to providing clients and partners with the opportunity to leverage their SmartLabel™ pages beyond a flexible regulatory compliance solution to engage, educate and inform consumers of any COVID-19 related information with our new healthy and safety banner. With the current coronavirus pandemic at the forefront of our minds, it’s not surprising that 91% of Americans are concerned about COVID-19 while 76% feel prepared to handle its impact on their lives. At Label Insight, we understand consumers are surrounded by COVID-19 information, but we also recognize the need for them to have the most up-to-date information readily accessible to further their preparedness.
Qu'est-ce que c’est SmartLabel™? (What is SmartLabel™?). We’ve been practicing our French at Label Insight to support our decision to expand into the Canadian market via a fully fledged SmartLabel™ solution.
Building customer loyalty through improved product transparency. As a fourth generation, family-owned company, Reily Foods takes pride in its long tradition of bringing family and friends together. Reily Food’s ability to deliver on this promise is founded in an unwavering commitment to quality that’s spanned over 100 years. While Reily’s commitment to quality has been unwavering over time, what it takes to deliver products of the highest quality has evolved. Recently, sustainability has emerged as an important element of quality at Reily Foods’ as the impact of climate change and socio-economic factors have come more into focus.
One type of value we deliver to our customers at Label Insight is the ability to tap into our robust product attribute data to uncover emerging consumer trends that can help grow their business. Related to emerging consumer trends, I had the opportunity to attend the recent Natural Products Expo in Baltimore, MD that showcased new products from some of the world’s most innovative natural food manufacturers. Although the insight I gained was not powered by our intellectual property or machine learning, it provided a compelling view into a number of interesting trends that might just turn into the “next big thing”.
We recently announced that we were granted our second patent. The patent is titled “Information Management System for Product Ingredients” and covers our “method for deconstructing, analyzing, and confirming the information on consumer products using technology”.
In times of rapid change and intense competition — like in grocery retail today — we think it is essential retailers do two things: reflect on how they're reacting to shopper demand while at the same time, differentiate themselves from the competition.
Conagra Brands is transforming the way it operates to fulfill what consumers want in a smart, simple way. With approximately 17,000 employees and $11 billion in annual revenue, Conagra Brands is modernizing its iconic food brands, leveraging fresh opportunities and adapting to a changing landscape. In the spring of 2016, Conagra experienced greater demand for increased product attribution. This demand was coming from three different needs for the company.