How Data Science Gives Label Insight a Competitive Edge

Posted by Sandra Hendren on November 16, 2017

Data science is fast becoming a core enabler of business innovation and competition. Given its notability , you would think that the successful use of data science within companies would be on the rise, but a report from MIT says no. Surprisingly, the percentage of companies claiming competitive advantage from their data science initiatives dropped from a high of almost 70% in 2012 to about 50% in 2016.  What’s going on?

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Topics: Company Viewpoint

Highlights From the First Ever TransparencyIQ Conference

Posted by Stephanie Casstevens on October 19, 2017

TransparencyIQ, the breakthrough event focused on the impact of transparency and best practices, took place October 18th and 19th in Chicago, Illinois. After a hearty breakfast, Label Insight's CMO, Patrick Moorhead, took the attendees through an interactive quiz to test their TransparencyIQ. Attendees answered open-ended questions about their transparency journey as well as quiz questions about transparency and consumer expectations. 

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Topics: Company Viewpoint

Label Insight Unveils High Order Attribute Data Class With More Than 22,000 Unique Custom Attributes Per Product

Posted by Press on October 17, 2017

CHICAGO, Oct. 17, 2017 /PRNewswire/ -- Label Insight, the market leader for product transparency, today introduced PRISM, a revolutionary data science technology for the creation of high order attributes. High order attributes allow brands and retailers to gain deeper insights into their product set and inventory. Like a prism, Label Insight technology transforms the "white light" of product information contained on the physical packaging of food, pet and personal care products into an infinite spectrum of deep and complete attribute data. Ingredients, nutrients, and marketing claims are analyzed and enriched with more than 22,000 custom attributes such as ingredient definitions, micro and macronutrient content, sustainability practices and specialty diet eligibility.

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Topics: Label Insight News

Meet the Team: Jacob Childerson, Director of Strategic Partnerships

Posted by Kira Karapetian on October 9, 2017

Welcome to "Meet the Team", a monthly series that introduces you to the great talent and leadership at Label Insight. This month we’re excited to introduce our Director of Strategic Partnerships, Jacob Childerson.

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Topics: Company Viewpoint

SmartLabel Gains Momentum in 2017 in Preparation for Consumer Awareness Campaign

Posted by Stephen Poppe on September 19, 2017

The adoption, traffic and engagement numbers for SmartLabel™  are all on the rise as the Grocery Manufacturers Association (GMA) looks to grow and mature this popular transparency initiative. 

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Topics: SmartLabel™, Company Viewpoint

Using Data Science, Raley's Gains Competitive Advantage Through Transparency

Posted by John Veltri on September 12, 2017

The stakes for transparency as they relate to food and beverage products are higher today than ever. According to Nielsen, 59% shoppers find it difficult to understand nutrition facts on food packaging [1], and the ability to recognize ingredients is the most influential factor for them to sway a purchase decision on these types of products [2]. Take these consumer demands for transparency and combine them with the ultra-competitive grocery retail industry that continues to consolidate, most recently with the AMZN-WFM deal, and it becomes more apparent that traditional grocery needs to provide a reason beyond price to gain and maintain shopper loyalty.

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Topics: Trends & Research

Major Brands and Retailers Pledge Support for First Ever Event Dedicated to Product Transparency

Posted by Kira Karapetian on August 23, 2017

Leaders in product transparency will gather on October 17-18, 2017 in Chicago to support TransparencyIQ, a Path to Purchase Institute event. Executives from Hershey, Raley’s, Nielsen, Unilever, and Walmart have rallied in support of the event, either through speaking engagements or participation in the advisory board.

TransparencyIQ will focus on the ways companies can begin or grow their product transparency initiatives, and is the industry's first and only event focused on the product transparency.

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Topics: Company Viewpoint

Insight from the LInterns - A Farewell from Our Summer Interns

Posted by Peter Kimes on August 16, 2017

As the summer begins to wind down here at Label Insight I find myself having mixed emotions at the end of of my internship. On one hand, I am ecstatic knowing all of the amazing work I have been able to contribute to over the past three months here in Chicago. On the other hand, a tinge of sadness stays with me as I think about leaving this awesome company.

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Topics: Company Viewpoint

Coca-Cola Zero Sugar Shines Spotlight on Sugar Concerns

Posted by Thea Bourianne on August 11, 2017

Confusion and Concern about Sugar

Ingredients matter today more than ever. According to Label Insight’s Shopper Trends study, 98% of shoppers think it’s important to consider the ingredients in the food products they purchase.

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Topics: Company Viewpoint, Trends & Research

Consumers Demand Transparency from Personal Care Products

Posted by Kira Karapetian on August 1, 2017

In the first three posts of our Ingredient Confusion Series, we learned that shoppers are meeting a huge roadblock when evaluating their food products - they’re confused and concerned about the basic elements that make up the food products they buy. This confusion creates a gap in trust between consumers and brands, and oftentimes prevents them from buying a product.

But think that confusion and concern only relates to food? Think again.

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Topics: Trends & Research

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