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Blog

Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.

Blog Feature

E-commerce  |  internal alignment  |  regulation

Win the Digital Shelf with Regulatory and E-Commerce Collaboration

With online grocery revenue reaching $9 billion in the US alone in January 2021, up from $7.5 billion in August 2019, it’s clear that consumers are enjoying the convenience of the online shopping experience. From the comfort and safety of their home, consumers can search for products that meet their own need states and preferences. In fact, 81% of consumer searches are unbranded meaning CPG brands have to truly understand what consumers are searching for and develop new strategies to be discovered on the digital shelf. In fact, Label Insight finds that as many as 51% of food products fail to claim their #1 most searched for attribute, and 84% of food products fail to claim at least one of their 3 most searched for attributes, leading to irrelevant search results, digital out-of-stocks, and dissatisfied customers.

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E-commerce  |  Innovation  |  Press  |  Product

Leverage Label Insight to Innovate and Stay Ahead of the Market

With grocery e-commerce sales hitting over $9B in January 2021, retailers and brands have a huge opportunity to leverage deeper data insight and functionality to stay ahead of consumer expectations when shopping online. Label Insight helps to bridge this gap and unlock new areas for differentiation, product innovation and market activation based on trending consumer preferences such as “sustainably sourced”, “no sesame”, “low sugar”, “cruelty free”, and more.

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Blog Feature

Data Engineering  |  E-commerce  |  Subject Matter Expertise  |  Trends & Research

How Product Attribute Data Combined with Subject Matter Expertise Delivers Value For Your Business

With over 200 million shoppers adhering to a particular diet or health-related eating program, the importance of a balanced diet and exercise is a no-brainer. This is even more obvious to brands and retailers who have a massive opportunity to deliver the right product data to the right consumer at the right time. With just data alone, brands and retailers are falling short of the expectations and personalization shoppers have come to expect. Label Insight helps to bridge this gap, combining robust product data with the nutritional and dietary expertise needed to ensure accuracy and data completeness. 

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Blog Feature

Leadership Profile: Sairah Anwar

Throughout March, Label Insight is profiling female leaders from across our company in honor of Women’s History Month. The contributions of these individuals to our industry and our company are significant and inform a perspective we hope will be valuable and inspirational to the next generation of women in technology.

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Blog Feature

E-commerce  |  Retailer Solutions  |  video

Retailers: What Strategic Initiatives Can You Power with Complete Product Data?

On average, retailers are failing to return 92% of qualifying products on their e-commerce sites, meaning for every 10 products that could be returned, today, retailers are only returning one. This gap is due to incomplete, siloed, and poor quality data. With over 200 million shoppers adhering to a diet or health-related eating program and nearly as many indicating food allergies and intolerances affect the way they shop, inaccurate and incomplete data is not only costing retailers billions of dollars, but also damaging shopper trust and loyalty.

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Blog Feature

Leadership Profile: Peggy Fox

Throughout March, Label Insight is profiling female leaders from across our company in honor of Women’s History Month. The contributions of these individuals to our industry and our company are significant and inform a perspective we hope will be valuable and inspirational to the next generation of women in technology.

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Blog Feature

E-commerce  |  Trends & Research  |  video

CPG Brands: Are you Missing Out on Millions of Dollars in Additional Revenue?

Today, search and discovery is broken in online grocery. A search for “peanut free” returns peanut butter, peanuts, and ice cream with peanuts in it. The search for “egg free” returns a carton of eggs. For millions of consumers suffering from allergies, getting this right has potentially critical consequences. The list of searches that return significantly limited to zero results is just as dire. This is a huge shortcoming in the CPG industry.

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Blog Feature

Leadership Profile: Anna Thibaut

Throughout March, Label Insight is profiling female leaders from across our company in honor of Women’s History Month. The contributions of these individuals to our industry and our company are significant and inform a perspective we hope will be valuable and inspirational to the next generation of women in technology.

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Blog Feature

Grow and Scale your Business with Label Insight’s New QR Code Solution

We’re excited to share our newest offering: Label Insight QR Codes. Paired with our best-in-class SmartLabel solution, CPGs can now manage the process from package to digital experience for their consumers all in one place.  It’s estimated that 11 million households scanned a QR Code in 2020 in the US alone and 64% of people believe that QR Codes make life easier in a touchless world. Mobile payment leader Paypal embraced QR code-based payment as a result of the pandemic making it available to their 325 million account holders. From mobile payments, to digital menus at restaurants, to product information on packaging, QR Codes have proven to be a versatile asset for businesses in every industry.

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Blog Feature

Leadership Profile: Lauren Gibbons

Throughout March, Label Insight is profiling female leaders from across our company in honor of Women’s History Month. The contributions of these individuals to our industry and our company are significant and inform a perspective we hope will be valuable and inspirational to the next generation of women in technology.

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