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These 4 Cs aren’t for carats, but regardless of cut or color, their benefits will give you clarity. What are the 4 C’s? Earlier this year, Label Insight attended Natural Products Expo West with a group of trendspotters on the hunt for what we should expect to see in the coming months and year. Topping the list of trends we saw were the “4 Cs”: collagen, coconut, chickpeas & cauliflower.
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It’s no secret that transparency totally transforms product content and shapes the path to purchase. 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency. Today’s consumers base their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.
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Digimarc offers a smarter path to product transparency information Today, Digimarc Corporation announced its support of SmartLabel® and the availability of Digimarc Barcode scanning capabilities within the SmartLabel app. Announced at TransparencyIQ in Chicago, which brings together the foremost leaders driving product transparency forward, Digimarc is offering brands and retailers a more reliable, efficient and flexible method for delivering SmartLabel to consumers.
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Label Insight Named Most Innovative Company of the Year by the American Business Awards® Label Insight, the market leader for product transparency, was named the winner of a Silver Stevie® Award in the in the Most Innovative Company of the Year category. Nicknamed the Stevie Awards for the Greek word meaning “crowned,” the American Business Awards are the U.S.A.’s premier business awards program.
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New joint offering enables brands to quickly and easily meet SmartLabel™-mandated requirements while expanding their transparency story Label Insight, the market leader for transparency, and 1WorldSync™, the leading provider of product content solutions, today introduced LabelSync™, the industry's most comprehensive solution for product data distribution and transparency. LabelSync pairs Label Insight's high-order attribute data with 1WorldSync's unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, high-quality product content.
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As recent studies have shown, food and beverage-focused businesses benefit by being more transparent with consumers. An impressive 83% say they find value in having access to more in-depth product information*.
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Label Insight, the market leader for product transparency, was named as one of Chicago's Best Places to Work. Issued and managed by Crain's Business Chicago and Best Companies Group, this survey and awards program identifies and honors the 100 best companies to work for in Chicago.
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What is Quark? In March I was honored to speak at the Clean Label Conference in Itasca, Illinois on clean label ingredient trends. There I met Craig Sherwin who is the Technical Service Manager for Novozymes North America, a Dutch ingredient company. Craig was promoting an alternative to the conventional yeast-based lactase used in lactose-free dairy. He mentioned this being applied to a variety of dairy products, including a traditional Germanic product called “Quark”. Somewhere between the texture of a thick yogurt and ricotta cheese, quark is a creamy, cultured milk product that can be used in sweet and savory dishes, or eaten plain.
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Label Insight News | marketing
Consumer demand for transparency is reshaping the CPG and retail industries, changing the business from the boardroom down. In response to this transformation, the Path to Purchase Institute developed TransparencyIQ, the only conference focused on the revolutionary force of product transparency and its ability to drive consumer trust and brand loyalty. In its second year running, Label Insight is proud to again serve as the event’s Founding Sponsor.
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In May of 2016, the FDA announced the new Nutrition Facts label for packaged foods. The purpose of the new label is to make it easier for consumers to make better informed food and beverage choices. During a recent keynote address at the National Food Policy Conference in Washington, D.C., Scott Gottlieb, the Drug Administration Commissioner, stated regulations dealing with consumer information — as well as labeling, ingredient and standard of identification initiatives — are at the center of a new nutrition innovation strategy.
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