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Label Insight Blog

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Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.

Blog Feature

Leadership Profile: Lauren Gibbons

Throughout March, Label Insight is profiling female leaders from across our company in honor of Women’s History Month. The contributions of these individuals to our industry and our company are significant and inform a perspective we hope will be valuable and inspirational to the next generation of women in technology.

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Subject Matter Expertise  |  Trends & Research  |  regulation

High Levels of Added Sugar Could Impact Your Assortment and Your Consumers

Poor diet is the leading cause of poor health in the US. In recent years we’ve seen increased evidence of the relationship between consuming excess added sugars and chronic illness, most prominently with heart disease, hypertension, and type 2 diabetes.

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Data  |  Data Strategy Solutions  |  Trends & Research  |  health & wellness

Dessert on a Diet - Valentine's Day Treats that Didn't Break your Diet

This Valentine’s Day, health-centric shoppers were seeking out candies that would allow them to indulge in the celebration without the burden of compromising their diets and hard earned progress. CPG brands and retailers should be asking themselves two questions: did consumers know where to find these diet compliant candies in-store and online, and what can be done to make this search more convenient for shoppers going forward?

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Blog Feature

Is your Product Assortment Optimized for the Digital Shelf?

With 200 million consumers adhering to a particular diet or health related eating program, and nearly as many indicating that a food allergy or intolerance affects the way they shop, need-state shopping is big business.

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Customer Success  |  Press  |  Technology

Win the Digital Shelf with Label Insight and Salsify

This past week, Label Insight announced our partnership with Salsify, the commerce experience management platform that helps brands win on the digital shelf, to dramatically improve product data quality and the digital shelf experience overall.

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Blog Feature

Use Smarter Product Data to Improve the Grocery E-Commerce Shopper Experience for Competitive Advantage

The number of consumers in the U.S. who are shopping based on personal need-states such as diets, allergies, and health-related wellness preferences has risen dramatically over the last few years. Today, an estimated 200 million Americans follow some type of health and wellness program, and an estimated 180 million Americans have food allergies that affect the way they shop. And 55% of shoppers now say allergies or intolerances affect how they shop, up from 44% in 2018. 

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Sesame Is On The Way To Becoming The 9th Big Allergen Requiring Disclosure

According to Healthline, more than 1.5 million Americans may have a sesame allergy with 1.1 million children and adults diagnosed with one.

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Data Strategy Solutions  |  Innovation  |  Product Data Management  |  Technology

Set Your Product Data Up For Success With Efficient And Effective Item Setup

Content generation and optimization is now easier than ever with Label Insight Item Setup! Brands can leverage our latest solution to save time and effort in the current manual and time consuming item setup process, ensuring accurate and comprehensive product data for your retail customers. 

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Innovation  |  Retailer Solutions  |  Study  |  Trends & Research

6 Benefits of Providing a Better Grocery E-Commerce Customer Experience

From a consumer perspective, the online grocery experience is broken. While an increasing majority of consumers are shopping based on lifestyle choices and wellness needs (up 15% over the last two years), online retailers aren’t making it easy for them to find products that meet their criteria.

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Blog Feature

SmartLabel™  |  Subject Matter Expertise  |  Trends & Research  |  household cleaners

Are Your Customers Confused about Common Household Product Ingredients?

Traditionally, household cleaners have not been required to disclose ingredients on-package. But now that California has passed the California Cleaning Products Right to Know Act, all cleaning products sold in the state of California, which is currently most of the market, must disclose ingredients on-package and digitally. As a result, consumers are not as familiar with these ingredients, leading to confusion and apprehension as some household cleaning products have unrecognizable and often intimidating chemical names.

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