An interesting video came across the wire today from Chris Medenwald of Fieldagent.net showing the Kroger trial of digital shelf tags in a couple of stores. The shelf tags are a collaboration between Kroger and Microsoft and the video explores the implementation and consumer reactions to the shelf tags. "I like them a lot, they're really clean looking, vibrant and colorful" Customer reaction We have to say they look interesting and obviously the opportunity for engagement opportunities are limitless. We at Label Insight are pretty excited about them.
Is too much data leading to confusion? Shoppers are confused according to a new study produced by the American Heart Association and the International Food Information Council Foundation (IFICF). This is not news, but what is interesting is that the study concludes that there may be too much information out there, and consumers are struggling to filter through it all to find what they want. "There is a lot of competing information out in the food landscape," says Alexandra Lewin-Zwerdling, Vice President of Research and Partnerships at the International Food Information Council. She goes on to state that "This kind of sea of information causes conflict and doubt." "Only 25% of shoppers find it easy to determine which products are good for them." IFICF The survey found that over 95 percent of shoppers at least sometimes seek healthy options when grocery shopping. And yet only a little over a quarter said they find it easy to determine which products are good for them and which should stay on the shelves.
Unilever leverages Label Insight to become first CPG company to disclose fragrance ingredients in personal care products Label Insight, the market leader for product transparency, today announced that its technology was used by Unilever, a global CPG company representing more than 400 household brands, to provide consumers transparency about fragrance ingredients in personal care products, becoming the first major CPG company to do so. With Label Insight, Unilever is able to disclose fragrance ingredients down to 0.01% of a product's formulation on more than 1,000 personal care products via SmartLabel™.
The day has finally come since the Vermont GMO (genetically modified organisms) labeling law was overturned back in July 2016. The USDA National Bioengineered Food Disclosure Standard final rule was pre-published yesterday on federalregister.gov. While many aspects of the Vermont law were carried over into the federal rule, there are some noteworthy new additions, such as the foods that are subject to disclosure and new options for disclosure for manufacturers.
Working with retailers to enable incredible Health & Wellness programs has been in our wheel house since we were founded. We grew our business and technology by working with retailers to power their highly flexible, attribute-based shelf tag programs. We have been leaders in this space for over a decade, and work directly with leaders in the market. 2018 saw us continue to innovate in this critical space. In our shelf edge solution, we leveraged artificial intelligence (AI) to automatically rank attributes by category or department, providing retailers with a highly customized and scalable attribute solution. We also worked to expand our product types to include food, personal care, pet food, household cleaners, OTC medicine, supplements, and alcohol. Generally, most of our retail partners implement their Health & Wellness (H&W) initiatives with a phased approach, first starting with food, then expanding into adjacent product types over time. We're excited to offer them more options for future expansion, following the consumer trend in holistic transparency: "in me, on me, around me."
Category management at Label Insight The first part of this year focused on validating the hypothesis that Label Insight high-order attributes (HOAs) could be useful for Category Management (CatMan) professionals. We attended the CMA Conference in February, where we talked to Category Managers, validating that there is a future in using HOAs for Category Management. Throughout the spring and early summer, we then set to complete a full category review using our HOAs and worked closely with Gordon Wade, industry veteran in Category Management. The end goal was to publish a white paper on “Innovating in Category Management,” demonstrating how HOAs are essential to the next generation of the practice.
E-comm & Omnichannel at Label Insight: Here at Label Insight, we have been working with retailers to manage their product data since our founding in 2008. Recently, we expanded our offering to include solutions that leverage LI high-order-attriibutes (HOAs) to power search and filter tools that increase engagement in omnichannel experiences.
SmartLabel at Label Insight As 2018 comes to a close, we are reflecting on what we have accomplished in our product development of the Publisher platform. Our customers have spoken and we have listened, and we acknowledge the need for continued iteration cycles and hope to release updates in Q2. In the beginning of the year, we heard the need to have more workflow tools. We added in the thumbs up/thumbs down feature for reviews, which over 90% of our SmartLabel customers use. We also added robustness to the change log to make auditing easier.
Label Insight, the market leader for transparency, today revealed the top three trends for 2019 based on the consumer mandate for transparency. As discovered in a recent study by the Food Marketing Institute (FMI), shoppers are demanding greater transparency and a closer connection to their food. Seventy-five percent of consumers are more likely to switch to a brand that provides more in-depth product information, beyond what's provided on the physical label. That sentiment is driving significant changes through the food retailing industry.
The final phase of the the category management plan is creating the Tactical plan and implementation schedule. Following the last phase of outlining the strategy and the category scorecard based on the category assessment, it is critical to wrap up the CatMan 2.0 process by detailing the tactics by which the strategy is to be achieved, and to schedule the timeline. Tactical Definition and Purpose Category management involves 5 types of tactics, which are the 5 kinds of actions one may take to realize a strategic objective and build business. Those 5 tactics are: Assortment - change SKUs in the current array Pricing - change the price of an item or segment Merchandising - change how or where the items are presented to shoppers Promotion - change the type, size or frequency of incentives offered to shoppers Service - change the level or method of personal service to shoppers for certain categories (e.g. service deli) Tactics are created to deliver strategies. Therefore, we have selected specific tactics to meet each strategy.