Static data standards: Over the last decade, there has been a lot of talk about a single source of truth and creating data standards to match. However, during this period we have seen data fragmentation at an unprecedented scale. For any single product, there are hundreds if not thousands of data endpoints all being powered by different data sources with different needs and different levels of accuracy and currency. To say that brands have lost control of their product data would be a dramatic understatement.
“Three quarters of shoppers in 2018 would switch brands for transparency - a 90% increase from 2016 ” — FMI / Label Insight The Transparency Imperative 2018
How Artificial Intelligence can make a difference at the grocery store With the advent of veganism, the keto diet, and the rise of severe food allergies in kids, it's no wonder that retailers and brands alike are looking for ways to stand out in the chaos that is grocery store aisles. Consumers have more choices than ever, but the complexities of modern packaging and labeling can confuse the decision-making process. That's where we come in.
Temperatures have started to cool, school is back in session, and Halloween candy is already being prominently displayed. You know what that means -- pumpkin spice season is upon us. In fact, Starbucks has already started selling its much-anticipated Pumpkin Spice Latte. Fans of the popular drink are thrilled they didn’t have to wait until September to get their “PSL fix.”
Scientists lead search demand When Label Insight first began working with the FDA in 2008, our core use case was powering more detailed search. Fast forward 10 years - e-commerce and robust search has become critically important and, surprisingly, FDA scientists are still leading the way in regards to deep search demand.
The leisurely pace of summer is over and parents across the country are preparing to resume their early-morning lunch packing ritual. But which favorite food and beverage items will they be packing this year? Research shows that more Americans than ever before are focused on avoiding sugar and eating sustainably. And with rising numbers of children struggling with obesity and diabetes, several organizations and researchers have urged parents to reduce the consumption of sugar-sweetened beverages to reduce these risks.
Summertime is upon us and with that comes popular activities like swimming, barbequing or building sand castles. But the hot summer rays and dry, summer heat can wreak havoc on hair, skin and nails. It's no surprise, then, that shoppers are looking for skin care products that will keep them glowing, moisturized and feeling healthy throughout the summer months.
Over the past several years, Label Insight has emerged as the industry’s leading technology company for product intelligence, driven by our innovative approach to product attribute data and proven by our rapid growth in market share, staff, and revenue. As we continue to evolve our business and innovate our solutions, I’m excited to lead the company into our next phase as CEO of Label Insight.
This post originally appeared on CustomerThink