CHICAGO, July 27, 2017 /PRNewswire/ -- American women are increasingly evaluating the contents of their personal care products and still walking away confused as to what the ingredients are and whether or not they fit into their personal requirements. In response, shoppers are more willing to comparison shop for personal care products with recognizable ingredients and pay more for those products.
CHICAGO, July 25, 2017 /PRNewswire/ -- Label Insight, the market leader for product transparency, today announced strong customer growth in Q2 2017 for its data transparency solutions. The company has inked deals with several new CPG manufacturers and retailers that will help those organizations respond to the consumer mandate for greater transparency. Industry leaders who have committed to boosting their transparency initiatives with Label Insight last quarter include: Allegiance Retail Services/Foodtown Okanagan Specialty Fruits Ocean Spray Cranberries PepsiCo Schnucks
Transparency has become a transformative force in our lives today. Yesterday, Entrepreneur Magazine highlighted this phenomenon in their article, How Transparency Became a Top Priority for Businesses, and Why You Should Care, explaining what’s behind the shift, while challenging businesses to prepare for this new reality. Image via Entrepreneur.com / Shutterstock.com