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Label Insight Blog


Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.

Blog Feature

NPI  |  data bite  |  pet food

DataBite: What’s trending? Food, pets and household cleaners get some fresh ingredients

Sales data powered by Nielsen Product Insider   Americans are all about the superfoods. And not only have we added these ingredients into our diets, we’ve found multiple ways to incorporate them in other parts of our lives.   We’re well underway into 2019, but we took a moment to look back at the overall trends of 2018 so we can see what may dominate store shelves this year. Americans are cramming in all the health they can into each high-protein bite, meal-prepped lunch, or diet fad du jour. In fact, they’re also taking some of these foods and cleaning with it, and sharing the love with their pets, too.

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