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This morning, Label Insight is proud to introduce the American Heart Association Heart-Check Standard Certification Industry View. This new offering provides data for the industry to better understand market coverage for Heart-Check Food Certification Program's standard certification, assess potential eligibility, and provide insights on why products that don't qualify are not meeting their criteria. With the introduction of this new View, brands, retailers, government agencies, and researchers can better understand the food supply as it relates to cardiovascular health.
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Digimarc offers a smarter path to product transparency information Today, Digimarc Corporation announced its support of SmartLabel® and the availability of Digimarc Barcode scanning capabilities within the SmartLabel app. Announced at TransparencyIQ in Chicago, which brings together the foremost leaders driving product transparency forward, Digimarc is offering brands and retailers a more reliable, efficient and flexible method for delivering SmartLabel to consumers.
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New joint offering enables brands to quickly and easily meet SmartLabel™-mandated requirements while expanding their transparency story Label Insight, the market leader for transparency, and 1WorldSync™, the leading provider of product content solutions, today introduced LabelSync™, the industry's most comprehensive solution for product data distribution and transparency. LabelSync pairs Label Insight's high-order attribute data with 1WorldSync's unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, high-quality product content.
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Label Insight, the market leader for product transparency, was named as one of Chicago's Best Places to Work. Issued and managed by Crain's Business Chicago and Best Companies Group, this survey and awards program identifies and honors the 100 best companies to work for in Chicago.
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Label Insight News | marketing
Consumer demand for transparency is reshaping the CPG and retail industries, changing the business from the boardroom down. In response to this transformation, the Path to Purchase Institute developed TransparencyIQ, the only conference focused on the revolutionary force of product transparency and its ability to drive consumer trust and brand loyalty. In its second year running, Label Insight is proud to again serve as the event’s Founding Sponsor.
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Company Viewpoint | Conference | Label Insight News
Digital technology is responsible for reshaping many industries - but in particular, the use of big data and analytics has transformed the business of food. Last week our CEO, Paul Schaut, spoke about the expanding role of big data, AI and advanced analytics in the food industry at the Future Food-Tech event in San Francisco.
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The Path to Purchase Institute announced the advisory board for TransparencyIQ 2018 today. After a successful inaugural event in 2017, Label Insight is thrilled to be the founding sponsor of TransparencyIQ and is looking forward to a groundbreaking 2018 event. Michael McMahon, President and Executive Director of the Path to Purchase Institute
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CHICAGO, Oct. 17, 2017 /PRNewswire/ -- Label Insight, the market leader for product transparency, today introduced PRISM, a revolutionary data science technology for the creation of high order attributes. High order attributes allow brands and retailers to gain deeper insights into their product set and inventory. Like a prism, Label Insight technology transforms the "white light" of product information contained on the physical packaging of food, pet and personal care products into an infinite spectrum of deep and complete attribute data. Ingredients, nutrients, and marketing claims are analyzed and enriched with more than 22,000 custom attributes such as ingredient definitions, micro and macronutrient content, sustainability practices and specialty diet eligibility.
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A first of its kind event is launching this fall, and it’s dedicated solely to product transparency. The Path to Purchase Institute will host TransparencyIQ, on October 17-18 in Rosemont, IL to bring the industry together around strategies and best practices for product transparency initiatives. TransparencyIQ offers a focused environment for like-minded individuals to gather and discuss challenges, gain insights, share best practices and learn from diverse perspectives. Label Insight is proud to be the founding sponsor of this important industry-wide event.
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CHICAGO, June 28, 2017 /PRNewswire/ -- When examining food labels today, consumers are still confused about the ingredients in their food products. This confusion leads shoppers to not only consider switching brands but to pay more for brands whose ingredients they understand. The study was released today by Label Insight, the market leader for product transparency. It surveyed more than 1,000 consumers on feelings of confusion with food product ingredients and labeling, the behavioral impact of this confusion on purchasing behavior and how technology solutions might alleviate concerns.
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