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Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.

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DataBite

DataBite: National Cereal Day is grrreat!

In honor of National Cereal Day we’re raising our spoons and bowls to our favorite boxes of fruity loops, cocoa-y crisps and frosty flakes. But as we celebrate this cereal-ific holiday, we also recognize that demand for cereal has been declining for years as consumers think more about what’s in their food. Big food companies are on a mission to win back consumers with healthier cereal options. As CNN reported, General Mills said last year that it plans to have 90 percent of its cereals free of artificial colors and sweeteners by the end of 2016, while Kellogg promised to do the same by 2018.

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DataBite

DataBite: Don’t toss the (pumpkin) seeds!

Pumpkins aren’t just for Halloween anymore. According to the Google Trends Year in Search 2015 report, “pumpkin seed recipes” was the most searched recipe query of the year. We get it. These seeds (also known as pepitas) pack a punch -- nutrient-rich and high in fiber and protein -- and are great as a snack, on salads or in dishes.

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DataBite

DataBite: Ch-Ch-Ch-Chia has sales registers ringing

Chia seeds - a high-nutrient, low-calorie seed first enjoyed by the Aztecs for a quick energy boost - are sprouting up everywhere consumers look.

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DataBite

DataBite: Foods to Love this Valentine’s Day

Did you know that more than half of Americans (55 percent) plan to celebrate Valentine’s Day this year? That’s the finding from a recent National Retail Federation survey. In fact, this group will spend nearly $20 billion on Valentine’s Day gifts and treats. That’s a lot of heart-shaped chocolate boxes (36 million to be exact). And its more than enough fat to give the registered dietitians at product data engine Label Insight heart palpitations.

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DataBite

DataBite: Oh, kale yeah

Kale chips. Kale smoothies. Kale bars. There is no shortage of grocery products containing this fiber-rich superfood. But kale itself is in short supply as seed companies scramble to meet consumer demand. CBS News recently investigated the growing popularity of kale and tapped Label Insight for a deeper understanding of just how popular this leafy green has become.

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