Sales data powered by Nielsen Product Insider Americans are all about the superfoods. And not only have we added these ingredients into our diets, we’ve found multiple ways to incorporate them in other parts of our lives. We’re well underway into 2019, but we took a moment to look back at the overall trends of 2018 so we can see what may dominate store shelves this year. Americans are cramming in all the health they can into each high-protein bite, meal-prepped lunch, or diet fad du jour. In fact, they’re also taking some of these foods and cleaning with it, and sharing the love with their pets, too.