Two of the most persistent challenges for brands and retailers over the past several years, have been maintaining consistent, uniform, high-quality product images and satisfying the demand for transparency, which requires more detailed product data, specifically designed to meet the increasing consumer demand for better information and transparency. To make the situation more complex, linking data and images has been a daunting process due to the myriad image sources, data sources, distribution points and consumer touchpoints.
This morning, Label Insight introduced Capture, a single solution designed to solve these challenges and create better integration. Capture, is a digital imaging service which creates marketing, planogram and 360-degree product presentation images alongside the industry’s largest and most complete product attribute data set. With Capture, Label Insight is delivering the industry’s first solution connecting product attribute data to a complete set of high-resolution digital images from a single source.
By introducing imaging services to our offering, brands and retailers can – for the first time – get required on-pack data, plus the industry’s best high order attribute data, and incredible high-quality digital imagery from a single source. This is a game-changer for organizations wanting to bring images and data together in a cost-effective way.
How does it work?
Label Insight Capture produces GS1 defined planogram images, high-resolution marketing images and spin set images to power 360-degree views. The entire image set is produced in one shoot, ensuring consistency and compatibility. Label Insight offers studio services in Chicago for customers who want to outsource product photography or supplement their in-house studio. For customers with more than 1,000 SKUs, Label Insight can remove logistical complications of shipping products off-site by bringing its studio to the customer’s location. Pricing is based on a single per image cost without added distribution fees.
Additionally, brands have rights to all images created and can download and distribute images and data via the network of their choice. By consolidating data and image services with Label Insight, brands remove the obstacle of connecting different sources to meet industry needs. With Label Insight Capture, images and data can be created at the same time, then seamlessly connected. As a result, brands and retailers are not only equipped meet today’s needs with GDSN data and product images, but also ready to quickly implement initiatives such as e-commerce transparency solutions, SmartLabel™ and more.