Label Insight and 1WorldSync Introduce LabelSync, the Industry's Most Comprehensive Solution for Product Data Distribution and Transparency
New joint offering enables brands to quickly and easily meet SmartLabel™-mandated requirements while expanding their transparency story
Label Insight, the market leader for transparency, and 1WorldSync™, the leading provider of product content solutions, today introduced LabelSync™, the industry's most comprehensive solution for product data distribution and transparency. LabelSync pairs Label Insight's high-order attribute data with 1WorldSync's unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, high-quality product content.
Research shows that consumers are looking for product transparency. Two-thirds of consumers feel product transparency should be provided by brands and manufacturers, yet only 12 percent consider brands a trusted source. With SmartLabel, an industry initiative led by the Trading Partner Alliance, brands can deliver easy and instant access to detailed product information directly to consumers.
"SmartLabel is the industry standard for increasing transparency with consumers. With LabelSync, brands can quickly and easily meet all SmartLabel-mandated requirements," said Karin Borchert, CEO of 1WorldSync. "In our analysis, LabelSync provides twice as much product data across eight major categories than pages created by other methods. Additionally, LabelSync can provide non-mandatory classes of information, such as sustainability, health and safety, and product instructions. No other solution on the market can deliver the breadth and depth of information that LabelSync does."
LabelSync enables manufacturers to source SmartLabel content from a variety of sources, including package flat data and through the Global Data Synchronization Network (GDSN). Brands can create and onboard their data in multiple ways, then preview their SmartLabel pages and manage their attributes to ensure accuracy and consistency. LabelSync creates parsed ingredient lists with intuitive and navigable access to detailed information, such as plain language ingredient definitions -- powered by Label Insight's glossary of 300,000 ingredient definitions -- that explain to consumers what it is and why it's included in the product. From there, 1WorldSync's powerful Product Information Cloud allows manufacturers to distribute the product content to any of their trading partners across the globe.
"LabelSync is simply the best way for brands to expand their transparency story and move the needle on digital transformation in their business," said Ronak Sheth, Chief Strategy Officer of Label Insight. "LabelSync unlocks more than 100 attributes for each product, maximizing SmartLabel as a brand canvas for product transparency in the palm of every shopper's hand. This allows brands to address product features and benefits that matter to consumers, but that physical packaging can't accommodate. Brands can also leverage SmartLabel data for other transparency initiatives, addressing consistency and completeness gaps with LabelSync's data-generation capabilities."
By using LabelSync to manage SmartLabel, brands can ensure pages are always up to current specifications and compatible across devices -- no longer worrying about software updates, testing and technology upgrades.
CPG brands can select the LabelSync package that best suits their needs. LabelSync Now is a fast and affordable option that leverages GDSN product data. LabelSync Pro offers complete transparency with the industry standard for creating, managing, and publishing SmartLabel pages that include off-package and voluntary information. LabelSync Premium is the best-in-class offering that also provides a full suite of images compliant with GS1 standards.
Label Insight and 1WorldSync will co-host a webinar Thursday, May 3 at 10 a.m. CT to discuss the LabelSync offering in greater detail and answer questions from the audience. Interested parties can register at http://solutions.1worldsync.com/labelsync-smartlabel-webinar-2018.