Sometimes, the ingredient declaration is just not enough to answer the long asked consumer question, “what’s in our food?”. Now, more and more people want to know what ingredients are and why they are being used in addition to the statement of their presence. However, it can be difficult for them to find reliable information. When searching for an ingredient, there can be an overwhelming amount of results, some of which are not reliable, but may appear above other more reliable resources. Obviously, this information is too much to print on a package, so it can be difficult for brands to provide this information in a manner that is easy for customers to find.
Using a Smartlabel page with ingredient descriptions can be a great way to provide this information off pack, but still in association with the product. Descriptions can be provided by Label Insight or written by the brands themselves. Our ingredient descriptions are written by our subject matter experts using their expertise and resources like INCI (International Nomenclature of Cosmetic Ingredients) and the FDA. Generally, the descriptions are basic explanations of the ingredients to help provide enough information about what the ingredient is without overwhelming the consumer with overly scientific information.
There are a number of reasons consumers may be demanding more transparency around the ingredients in their products. They can have many different names that consumers may be unaware of or they can be somewhat mysterious to consumers who do not have a background that makes them familiar with food additives.
A good example of an ingredient that can appear alarming because of an alternate name is vitamin C. One of the names it can be called is ascorbic acid. Since acids in general may be seen as a red flag by some consumers, customers may be weary of this ingredient. However, an ingredient description simply explaining that ascorbic acid is vitamin C that was added to boost the nutrition value of the product can help dispel any concerns the consumer may have. It can also help explain general ingredients like “Natural Flavors.” Though the name implies it comes from natural sources, ingredient descriptions can provide more specific examples of the origins of those flavors. Overall, ingredient descriptions are a great way to make ingredients less “scary.”
With the increasing number of social media posts and blogs spreading information about the dangers of certain ingredients along with the increasing demand for transparency, ingredient explanations are becoming more and more important. Brands providing descriptions and customers getting their descriptions from Smartlabel pages are the best way to make sure accurate and reliable information is what’s being shared.