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By: Label Insight Team on March 23rd, 2016

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DataBite: The incredible, edible egg



The Easter holiday is around the corner, and with it comes all things eggs. In a basket, on a hunt, deviled or dyed, they’re everywhere. According to the American Egg Board, the average person consumed 18 eggs at Easter last year. That’s a lot of the incredible, edible good stuff.

But there was a time when consumers thought eggs weren’t all that they were cracked up to be. They avoided them due to their cholesterol content. But the 2015 Dietary Guidelines for Americans place no daily limit on dietary cholesterol intake. That’s good news because eggs are nutrition powerhouses. At only 70 calories a pop they’re packed with six grams of protein and 14 essential nutrients.

Food manufacturers don’t let the goodness of eggs go unnoticed. We searched the Label Insight food data engine and found that nearly half (49 percent) of all fresh egg products include the “good source of protein” FDA nutrient content claim, followed by “good source of Vitamin D” (8 percent) and “low cholesterol” (7 percent).

What other attributes do egg manufacturers tout? Well, 64 percent of fresh egg products carry a “Grade A” marketing claim (eggs are given grades based on interior quality factors), while another 24 percent boast “Cage Free” living conditions for their hens. We anticipate an uptick in marketing claims specific to hens’ living conditions as egg producers continue to respond to consumers’ growing sensitivities about how their food is treated.

After you’re done gettin’ egg-y with it, let us help you maximize the potential of your product data. Label Insight works with leading CPG brands and retailers to solve their toughest product data challenges. Let us show you how. Contact us for a demo.