By now, you’ve probably heard all about the new Nutrition Facts label the FDA announced last week. (If you missed it, catch up here.) The modernized label will include lots of changes like larger, bolder font for calories and servings, serving sizes that more closely reflect the amount someone actually eats or drinks, and updated daily values for nutrients like sodium and dietary fiber.
There’s another update that gets us really excited: Declaration of grams and a percent daily value for added sugars. This is a big deal because it’s difficult to meet nutrient needs while staying within calorie limits if you consume more than 10 percent of your total daily calories from added sugars. It’s also a big leap forward in helping consumers make more informed food choices.
Just how big of a leap? We cruised over to the Label Insight product data engine for some context. What we learned is that of the hundreds of thousands of food products in the database, only 75 include a claim about containing added sugars. Of those 75, only 2 include the actual value.
This means it’s very, very, very rare for shoppers to find products that clearly help them understand how many of their calories come from added sugars. With the new label requirements, there will be a lot more clarity around this. (Here’s how the “added sugars” info will appear on the new labels.)
At Label Insight we’re all about transparency, so it’s great to see the steady stream of initiatives popping up in support of it -- from SmartLabel and GMO labeling to the new Nutrition Facts label regulations. For the progressive food manufacturers out there, these new programs offer great opportunities to step up your transparency game.
Did you just say “Game on!”? That’s what we like to hear. At Label Insight we’re helping leading brands and retailers take their transparency skills to the next level.Schedule a demo today to learn how we can help you.