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Label Insight News

STUDY: Consumers Seek Healthy Lifestyles, but Food Packaging Makes it Difficult

CHICAGO, March 28, 2017 /PRNewswire/ -- Today's consumers are more concerned than ever before about the foods they eat, yet they struggle to find the nutrition information needed to make informed purchasing decisions.

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Label Insight News

Nielsen Delivers Transparency to Food Labeling Data with Launch of Product Insider

NEW YORK, Feb. 8, 2017 /PRNewswire/ -- Building on the recent strategic alliance with Label Insight, today Nielsen (NYSE: NLSN) announced the launch of Nielsen Product Insider, a retail and consumer measurement tool designed to transform on-pack nutrient and food ingredient labels into quantifiable attributes. With this launch, Nielsen's robust market measurement and Homescan Consumer Panel data are combined with Label Insight's industry-leading cloud-based product attributes. Together this brings an unmatched level of data granularity to food manufacturers and retailers.

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Label Insight News

Label Insight Arms Leading Researchers with Data to Drive Change Across the Food Industry

CHICAGO, Jan. 31, 2017 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, announces its Open Data initiative. The initiative provides academic researchers with free access to a new level of granular food product data not previously available to the research community.

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Label Insight News

Nielsen and Label Insight Announce Strategic Alliance to Bring Label Transparency to Consumer Packaged Goods Companies and Retailers

NEW YORK, Dec. 1, 2016 /PRNewswire/ -- Today, label transparency plays an influential role in what consumers buy, what manufacturers make and how government organizations regulate. Nielsen (NYSE: NLSN) and Label Insight, a cloud-based product data refinery platform, announced today, a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer packaged goods (CPG) and retail industry. This one-of-a-kind alliance will help enable CPG companies and retailers to make faster and more informed data-decisions to grow sales by understanding product trends and creating better personalization for the wellness consumer. Together, Nielsen and Label Insight will develop and maintain a CPG industry retail and consumer measurement capability incorporating food, beverage and non-food ingredients, nutrients and U.S. government regulated product attributes.

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Label Insight News

STUDY: Nearly Three-Fourths of Consumers Would Pay More for Products that Offer Complete Transparency

CHICAGO, Aug. 30, 2016 /PRNewswire/ -- Consumer demand for product transparency is on the rise, and brands that fulfill this demand by providing comprehensive product information are poised to grow market share and revenue. In fact, Label Insight's2016 Transparency ROI Study reveals that nearly 9 in 10 consumers say transparency is important to them across every food product category, and 40 percent say they would switch to a new brand if it offered full product transparency.

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SmartLabel™

Food Dive: SmartLabel's Role in GMO Labeling Compliance and Industry Transparency

GMO labeling is officially mandatory, and QR codes could become the new standard on the grocery aisle.

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Label Insight News

Naked Bacon Launches Products on SmartLabel™ with Support from Label Insight

CHICAGO, July 19, 2016 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, announced today that all-natural bacon producer, Naked Bacon, is participating in theSmartLabel initiative with the launch of SmartLabel pages for their bacon products.

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Label Insight News

Label Insight Supports Passage of National GMO Disclosure Bill in Congress

CHICAGO, July 14, 2016 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, applauds the House of Representatives' passage of the National GMO Disclosure Bill. As an organization founded with the mission of helping consumers understand what's in the products they use and consume, Label Insight believes in the advancement of all forms of product transparency and supports this legislation.

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Label Insight News

Label Insight Commends Senate Passage of National GMO Disclosure Bill

CHICAGO, July 8, 2016 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, expresses its support for the recently passed Senate bill that calls for a Federal Standard for GMO labeling.

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Leadership change at high-profile St. Louis startup

Paul Schaut is now the chief executive of Label Insight, the startup formerly known as FoodEssentials that provides SaaS (software as a service) data solutions for consumers and companies to access more detailed food label data.

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