It’s no secret that transparency totally transforms product content and shapes the path to purchase. 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency. Today’s consumers base their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.
As recent studies have shown, food and beverage-focused businesses benefit by being more transparent with consumers. An impressive 83% say they find value in having access to more in-depth product information*.