As we work our way into the final quarter of 2019 we are excited to look back at some of the progress we made and to celebrate some of the content we launched to support the community. This post covers some of the highlights. Groceryshop: Label Insight was thrilled to sponsor the first-annual Groceryshop conference in Las Vegas, which was hosted by the same folks as Shoptalk. We mingled with CPG (consumer packaged goods), retail, and technology's biggest players, including Kraft Heinz, Coca-Cola, Albertsons, Publix, and Google. You can get a more in-depth post about our learnings here, or peek at our social media accounts (@labelinsight on Twitter and Instagram) for real-time updates from last week. CatMan + Transparency White Paper: Early in the month we launched our CatMan + Transparency white paper to an amazing reception. It was launched right on the heals of the FMI & Label Insight Transparency Imperative 2018 report and so we weren't sure we'd get as much traction. But it has been by far the most successfully received whitepaper we have produced to date.
Attribute-Driven Category Management Plan The aim of this attribute-driven category management plan example is to demonstrate the implications of an attribute-driven approach across the CatMan 2.0 process. As outlined in the introductory post of this series, we will work through the 8 stages of the CatMan 2.0 process and at each stage, we will highlight where Label Insight high-order attribute data can augment the process for better results. To ensure the credibility of this example, we collaborated with Mr. Gordon Wade, Director Emeritus of the CMA, whose infectious enthusiasm helped to make the compilation of this work a pleasure.
In support of the launch of our Category Management Solution, we begin the new content series, "Beyond the Basket." In this series, we'll discuss ways to innovate in category management through the example of fictitious grocery store Jones Grocery. We'll document, in detail, the influence that attribute-driven category management can have on the CatMan 2.0 process.
This post represents the launch of a post series that seeks to curate news, posts, content and activity on the topic of Retail Health and Wellness from LabelInsight and across the market.
This post kicks off a regular series to capture and curate news that we find relevant to the future of attribute driven E-commerce & Omnichannel experiences.
Happy Friday from the Label Insight team!! This post kicks off a regular series to capture and curate category management2.0 news that we find relevant to the future of attribute driven category management. ConfectionaryNews.com: Whole Foods campaigns for six emerging brands that rival traditional candies and snacks Whole Foods kicked off a campaign across the US earlier this month to promote six emerging candy and snack brands that offer healthy alternatives, such as KitKat. Label Insight comment: We found this one interesting because it directly relates to what an attribute driven market will look like going forward.
Mmm, World Chocolate Day. A day to pile on the Hershey’s Kisses, Reese’s Peanut Butter Cups and M&M’s -- in moderation, of course. (Nope, we’re not playing favorites here. These are the three chocolate brands consumers voted as their top picks in 2015.)
Happy Friday and happy National Ice Cream Month! Yes, every July the dairy gods bless us with the holiest of celebrations: An entire month dedicated to our favorite frozen treat. If you’ve been following our DataBite series, you know we’re fans of tapping into our product data engine to uncover interesting intel about grocery product categories. And what yummier of a category than ice cream to get the scoop on.
Summer has officially arrived in Label Insight’s hometown cities, Chicago and St. Louis. Our palettes have switched gears too, and we’re craving the season’s freshest ingredients. Like watermelons. But have you noticed the big change sweeping the watermelon world? They’re going seedless!