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Label Insight Blog


Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.

Angie Kimes

Blog Feature

Company Viewpoint  |  SmartLabel™

Label Insight Applauds Unilever US Fragrance Transparency Initiative for Personal Care Brands

Nearly 4 in 10 consumers say they would switch to a new brand from a current preferred brand in favor of increased product transparency, and 73% of consumers would be willing to pay more for a product that offers complete transparency, according to a recent survey by Label Insight. The demand for transparency is clear, yet two of the most challenging categories in which to find information are those in which we come in contact the most -  food and personal care products.

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