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Nicole Meyerson

By: Nicole Meyerson on February 26th, 2019

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What happens when female-led companies label their products ‘women-owned’?

Transparency  |  industry news

Label Insight contributes data to articles often, sourced from our platform of more than 22,000 high-order attributes per product across food & beverage, household products, and pet. We're proud to have given a nugget of data to fuel the below Market Watch story, operated by Dow Jones, about businesses leveraging the on-package claim that they're women-owned.

“It’s been a huge success,” said Coolhaus ice cream co-founder Natasha Case. “Once we put that seal on there, the way it’s connected and resonated on social media, with buyers, with shoppers, with clients — it’s been massive.”

And being certified as women-owned isn't just a marketing play. The certification also makes each business eligible for supply-chain diversity programs, under which big companies hire women- and minority-owned businesses.

Read more at Market Watch.

About Nicole Meyerson

Senior Marketing Manager