I loved this new video. Malcolm Gladwell brings his engaging story telling to the story of customer preference clustering 1.0 which took place in the food industry several decades ago and gave rise to the explosion of SKU's across every category that we now see today. A must view for anyone who has a curious mind.
“There's no perfect Pepsi, only perfect Pepsi's " Howard Moskowitz
This story highlighted how clustering of early customer preferences lead to a revolution in how we as an industry sold and marketed products. We, at Label Insight, believe we're experiencing the beginnings of a new type of revolution led by clustering 2.0 that will take place in relation to the new attribute driven market.