Is there any better measure of the mainstream zeitgeist than the content of the Super Bowl ads? This year the ads were specifically telling about the importance of transparency in our industry (and probably the more entertaining part of the day!). The following three commercials represented brands choosing to spend $5-10M for a spot to talk about ingredients. It seems clear that this represents the need for transparency and the pressure companies are feeling to provide consumers with more information, even leveraging transparency as a point of differentiation – and not so subtly, sometimes! Enjoy.
An interesting video came across the wire today from Chris Medenwald of Fieldagent.net showing the Kroger trial of digital shelf tags in a couple of stores. The shelf tags are a collaboration between Kroger and Microsoft and the video explores the implementation and consumer reactions to the shelf tags. "I like them a lot, they're really clean looking, vibrant and colorful" Customer reaction We have to say they look interesting and obviously the opportunity for engagement opportunities are limitless. We at Label Insight are pretty excited about them.