The following video comes from Graph Connect Europe conference - an annual conference drawing connected data experts and enthusiasts alike. This particular video is by Transparency-One, an enterprise software company for the retail and consumer packaged goods industry that has built the first B2B social network for supply chain transparency on ingredients, companies and certificates. Transparency-One uses Neo4J to allow its customers to increase consumer trust through mapping, searching and analyzing complex supply chains. "We're trying to address the average $10,000,000 per incident in product recalls" Julian D, Transparency-One At Label Insight we find the future of supply chain management fascinating, with such technologies as Block chain and Market Networks (such as Neo4J) positioning for a very exciting and more transparent future.
Is there any better measure of the mainstream zeitgeist than the content of the Super Bowl ads? This year the ads were specifically telling about the importance of transparency in our industry (and probably the more entertaining part of the day!). The following three commercials represented brands choosing to spend $5-10M for a spot to talk about ingredients. It seems clear that this represents the need for transparency and the pressure companies are feeling to provide consumers with more information, even leveraging transparency as a point of differentiation – and not so subtly, sometimes! Enjoy.
An interesting video came across the wire today from Chris Medenwald of Fieldagent.net showing the Kroger trial of digital shelf tags in a couple of stores. The shelf tags are a collaboration between Kroger and Microsoft and the video explores the implementation and consumer reactions to the shelf tags. "I like them a lot, they're really clean looking, vibrant and colorful" Customer reaction We have to say they look interesting and obviously the opportunity for engagement opportunities are limitless. We at Label Insight are pretty excited about them.