From a consumer perspective, the online grocery experience is broken. While an increasing majority of consumers are shopping based on lifestyle choices and wellness needs (up 15% over the last two years), online retailers aren’t making it easy for them to find products that meet their criteria.
Traditionally, household cleaners have not been required to disclose ingredients on-package. But now that California has passed the California Cleaning Products Right to Know Act, all cleaning products sold in the state of California, which is currently most of the market, must disclose ingredients on-package and digitally. As a result, consumers are not as familiar with these ingredients, leading to confusion and apprehension as some household cleaning products have unrecognizable and often intimidating chemical names.
Grocery e-commerce is witnessing massive shifts in consumer behavior. While grocery shopping was almost entirely brick-and-mortar as little as five years ago, innovations in fulfillment, such as same-day delivery and click-and-collect, have made grocery e-commerce more attractive. The number of households ordering groceries online has risen over 145% from August 2019 to March 2020, and 43% of households surveyed said they are either extremely likely or very likely to stick with online grocery buying even after the current pandemic is over. But grocery brands are leaving money on the table by not optimizing their CPG product listings according to the way consumers are searching.
One type of value we deliver to our customers at Label Insight is the ability to tap into our robust product attribute data to uncover emerging consumer trends that can help grow their business. Related to emerging consumer trends, I had the opportunity to attend the recent Natural Products Expo in Baltimore, MD that showcased new products from some of the world’s most innovative natural food manufacturers. Although the insight I gained was not powered by our intellectual property or machine learning, it provided a compelling view into a number of interesting trends that might just turn into the “next big thing”.
Last week, a few of my colleagues and I were given the opportunity to attend the annual Natural Products Expo West Show in Anaheim, California. Our attendance was strictly business, but it’s hard not to feel anxious and a bit overwhelmed walking into the 1,600,000+ square feet of exhibiting space at the Anaheim Convention Center. A mere 12 hours from the moment we walked in, that vast open space would be crawling with over 88,000 attendees representing over 3,400 unique exhibitors from around the world. It’s truly hard to describe the immensity of the show. Allow me to back up a bit and explain what the show is and how we fit into the equation. The Natural Products Expo Show, in its 39th year, is precisely what it sounds like: a giant convention where brands, manufacturers, suppliers, and distributors go to show off their newest and hottest products coming to market. If you are a self-described “foodie,” this is undoubtedly your Mecca. I could probably write an entirely separate article on the hundreds of different product types showcased, but I’ll spare you. Instead, you can check out the extensive list by clicking here.
The numbers can be difficult to swallow. In the U.S., the percentage of children and adolescents affected by obesity has more than tripled since the 1970s, according to the CDC. Recent data shows that 1 in 5 young people (6 to 19 years) in the United States have obesity. There are a number of factors that contribute to this, from genetics, to metabolism, sleep, physical activity, and outside influences like communities, schools, government agencies, and the media.
Sales data and visuals powered by Nielsen Product Insider The New Year serves as an opportunity to reset and realign against a set of new goals. A 2018 Health Shopper Survey from Nielsen states that 37% of consumers are following a specific diet - up from 35% in 2017 and 29% in 2016. Now more than ever, Americans are resolving to prioritize and become more invested in their health and wellness in the New Year, including but not limited to revamping daily eating regimens.
Label Insight, the market leader for transparency, today revealed the top three trends for 2019 based on the consumer mandate for transparency. As discovered in a recent study by the Food Marketing Institute (FMI), shoppers are demanding greater transparency and a closer connection to their food. Seventy-five percent of consumers are more likely to switch to a brand that provides more in-depth product information, beyond what's provided on the physical label. That sentiment is driving significant changes through the food retailing industry.
Americans are cutting back on sugars: nearly half of consumers (47 percent) reported planning to eat less sugar or buy more 'no sugar added' products this year. Yet, a trip around the Thanksgiving table shows that hidden sugars are piling up, long before the pumpkin pie.
It’s no secret that Americans have become increasingly more health-conscious across all areas of life. But we’ve recently found that the presence of children in a household often creates a greater desire to know and understand more about the food being served to the entire family. Recent research suggests that parents place greater importance on knowing more information about ingredients, nutrition, health benefits and other product information when deciding what products to buy.