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Using Data Science, Raley's Gains Competitive Advantage Through Transparency

Posted by John Veltri on September 12, 2017

The stakes for transparency as they relate to food and beverage products are higher today than ever. According to Nielsen, 59% shoppers find it difficult to understand nutrition facts on food packaging [1], and the ability to recognize ingredients is the most influential factor for them to sway a purchase decision on these types of products [2]. Take these consumer demands for transparency and combine them with the ultra-competitive grocery retail industry that continues to consolidate, most recently with the AMZN-WFM deal, and it becomes more apparent that traditional grocery needs to provide a reason beyond price to gain and maintain shopper loyalty.

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Topics: Trends & Research


Coca-Cola Zero Sugar Shines Spotlight on Sugar Concerns

Posted by Thea Bourianne on August 11, 2017

Confusion and Concern about Sugar

Ingredients matter today more than ever. According to Label Insight’s Shopper Trends study, 98% of shoppers think it’s important to consider the ingredients in the food products they purchase.

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Topics: Company Viewpoint, Trends & Research


Consumers Demand Transparency from Personal Care Products

Posted by Kira Karapetian on August 1, 2017

In the first three posts of our Ingredient Confusion Series, we learned that shoppers are meeting a huge roadblock when evaluating their food products - they’re confused and concerned about the basic elements that make up the food products they buy. This confusion creates a gap in trust between consumers and brands, and oftentimes prevents them from buying a product.

But think that confusion and concern only relates to food? Think again.

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Topics: Trends & Research


STUDY: Confusion Over Ingredients in Personal Care Products Impacts Female Buying Behavior

Posted by Press on July 27, 2017

CHICAGO, July 27, 2017 /PRNewswire/ -- American women are increasingly evaluating the contents of their personal care products and still walking away confused as to what the ingredients are and whether or not they fit into their personal requirements. In response, shoppers are more willing to comparison shop for personal care products with recognizable ingredients and pay more for those products.

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Topics: Press, Trends & Research


Webinar: How Brands and Retailers Can Build Loyalty With Product Transparency

Posted by Kira Karapetian on July 17, 2017

Today's consumers are demanding to know more about the products they use and consume than ever before. Brands and retailers who provide the transparency consumers seek will be rewarded with loyalty, market share and higher perceived brand worth.  

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Topics: Trends & Research


Shoppers Rely on Mobile Tech to Improve their Label Literacy

Posted by Kira Karapetian on July 13, 2017

As a company built on a belief in transparency, the Label Insight team knows the better informed we are about what’s in the products we use and consume, the more we can make smart purchase decisions. So, when we launched the 2017 Label Insight Ingredient Confusion Study in late June, we wanted to better understand the challenges today’s consumers are facing in the aisle.

We’ve been breaking down the study piece-by-piece in our Ingredient Confusion blog series. In Part 1, we learned that consumers are confused and concerned about the ingredients in the food products they purchase, and in Part 2, we broke down how this concern and confusion impacts shopper behavior and brand perceptions. Here in Part 3, we’ll reveal how consumers are taking matters into their own hands and what they want brands to do about it.

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Topics: Trends & Research


Ingredient Confusion Impacts Shopper Behavior

Posted by Kira Karapetian on July 6, 2017

When we launched the 2017 Label Insight Ingredient Confusion Study last week, the idea was to better understand ingredient confusion, how it impacts shopper behavior, and what consumers are doing about it.

We’re breaking down the study piece-by-piece in our Ingredient Confusion blog series. In Part 1, we learned that consumers are confused and concerned about the ingredients in the food products they purchase, and here in Part 2, we’ll look the way this concern and confusion impacts shopper behavior and brand perceptions.

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Topics: Trends & Research


Don’t be Confused About Ingredient Confusion

Posted by Kira Karapetian on June 29, 2017


“If confusion is the first step to knowledge, I must be a genius.” Larry Leissner

Why We Launched the Ingredient Confusion Study 

The Label Insight team lives for data. So over the past year, we conducted several studies to better understand today’s consumer. We explored how today’s shoppers make food choices, shop, and what they expect from brands when it comes to product information. We took a deep dive into consumer preferences for product transparency and how it affects their feelings toward brands and their purchasing behavior, and we learned more about their dietary preferences and their ability to find the product information they need to make informed buying decisions.

One theme rang consistent throughout all studies. Confusion.

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Topics: Trends & Research


3 Reasons Why Consumers are Confused by Food Labels (and What Brands Can Do)

Posted by Kira Karapetian on May 23, 2017

Welcome to the last post in our Shopper Trends series. We’ve been busy digging into key findings from our 2017 Label Insight Shopper Trends Survey. If you’re just joining us, be sure to read our earlier articles about the diets driving American food-buying decisions, and our growing love affair with superfoods. We’re wrapping up the series with a closer look at consumers’ ongoing frustration with food labels -- and how brands can help.

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Topics: Trends & Research


Superfoods for the Win, Artificial Ingredients Out

Posted by Kira Karapetian on May 16, 2017

Welcome back to our Shopper Trends series. We’re taking a deeper look at key findings from the 2017 Label Insight Shopper Trends Survey. Last time we talked about how more and more Americans are grocery shopping with specific diets in mind. This post will look at foods and ingredients on the rise, and those that have fallen out of favor.

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Topics: Trends & Research


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