With over 200 million shoppers adhering to a particular diet or health-related eating program, the importance of a balanced diet and exercise is a no-brainer. This is even more obvious to brands and retailers who have a massive opportunity to deliver the right product data to the right consumer at the right time. With just data alone, brands and retailers are falling short of the expectations and personalization shoppers have come to expect. Label Insight helps to bridge this gap, combining robust product data with the nutritional and dietary expertise needed to ensure accuracy and data completeness.
Poor diet is the leading cause of poor health in the US. In recent years we’ve seen increased evidence of the relationship between consuming excess added sugars and chronic illness, most prominently with heart disease, hypertension, and type 2 diabetes.
Traditionally, household cleaners have not been required to disclose ingredients on-package. But now that California has passed the California Cleaning Products Right to Know Act, all cleaning products sold in the state of California, which is currently most of the market, must disclose ingredients on-package and digitally. As a result, consumers are not as familiar with these ingredients, leading to confusion and apprehension as some household cleaning products have unrecognizable and often intimidating chemical names.
It may be March, but it’s still the beginning of the year, which means people are trying to stick to their “new year, new you” diet resolutions. One of the biggest diet trends we’re seeing these days is the low FODMAP diet. In fact, it was even ranked as the number 9 diet on Google’s “Year in Search 2018” review (with interest peaking in July 2018). The diet, which originated at Australia's Monash University, was intended to help those suffering with GI issues (like irritable bowel syndrome, or IBS) by better controlling symptoms. These symptoms can include things like bloating, constipation, abdominal pain, and more. Discovering a diet that could potentially alleviate these symptoms is a big deal, because, according to the International Foundation for Gastrointestinal Disorders (IFFGD), IBS affects up to one in seven Americans. So what is a FODMAP? This acronym stands for Fermentable Oligosaccharides, Disaccharides, Monosaccharides, And Polyols. These are all short-chain carbohydrates. For some context, there are many different types of carbohydrates (long-chain carbohydrates, simple sugars, etc.), and each behaves differently during digestion and can impact people in unique ways. According to the IFFGD, it’s believed that these particular short-chain carbs may cause IBS symptoms because they ferment quickly in the gut (creating gas, which can instigate IBS symptoms) and are not well absorbed in the small intestine.