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FMI  |  Study  |  Transparency

What is the Future of Transparency in an Omnichannel World?

“When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.”  — George Westerman | Principal Research Scientist with the MIT Sloan Initiative on the Digital Economy   Transparency bar is set The FMI and Label Insight Transparency Imperative report has clearly demonstrated that demand for more information in the grocery shopping experience is taking off. Almost all shoppers these days require more information in the shopping experience, and there’s been a 90% increase in shoppers who would switch brands based on level of transparency (74% in 2018 vs. 39% in 2016) which seems to indicate that the demand is growing in distribution and in intent.

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FMI  |  Study  |  Transparency

How Does Transparency Differ Across Demographics & Generational Segments?

“Transparency may be the most disruptive and far-reaching innovation to come out of social media.” — Paul Gillin in Digital Darwinism: Branding and business models in jeopardy   Transparency crosses all generations We are constantly being reminded of the differences between generations, and in particular, how different the younger generation truly is. But when it comes to the demand for transparency, the recent FMI and Label Insight Transparency Imperative points out that there is actually little difference across generations.

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FMI  |  Study  |  Transparency

How Do Diets and Health Consciousness Impact Transparency?

“One-third of American households have a family member who is dealing with allergies, intolerances or sensitivities.”  —  FMI & Label Insight - The Transparency Imperative   Diet is the new norm

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FMI  |  Study  |  Transparency

The State of Transparency - 2016 vs 2018

“Three quarters of shoppers in 2018 would switch brands for transparency - a 90% increase from 2016 ” —  FMI / Label Insight The Transparency Imperative 2018

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