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Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.

Blog Feature

SmartLabel™

Your Top 5 SmartLabel Questions Answered

Implementing SmartLabel is no small task for a company. A lot of questions are asked as a brand decides if and how it will participate in this transparency initiative. Do we start with one product, or go live with all products? What product information is most important to consumers? How will we gather this information?

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SmartLabel™

SmartLabel Leaders: Pam Bailey, CEO of Grocery Manufacturers Association

Welcome to SmartLabel™ Leaders, a series of interviews with the leading minds and organizations, brands and service providers fueling the SmartLabel transparency initiative forward.

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SmartLabel™

3 Steps to SmartLabel (Yes, it’s that easy!)

Your consumers want transparency. They want to know what’s in the products they’re eating and using. As a brand, you want to deliver this information. So when the SmartLabel initiative was announced you rejoiced. A way to conveniently give shoppers access to lots of information about your products? Yes, please! 

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Company Viewpoint  |  SmartLabel™

Unilever: 4 Things our SmartLabel Implementation Taught Us

We recently hosted a webinar with Unilever titled Getting Smart About SmartLabel. Our goal was to share all of the great learnings we gleaned from the launch of the Hellmann’s brand SmartLabel pages. Label Insight Chief Customer Officer Ronak Sheth co-hosted the webinar with Unilever Brand Manager Tracy Shepard-Rashkin. In the spirit of transparency, both shared open, honest feedback about the things that worked, and where bumps in the road arose.

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SmartLabel™

Label Insight and Unilever Webinar: Getting Smart About SmartLabel™

It’s no secret that consumers are demanding more information about the products they use and consume. For brands, this means finding new and better ways to share product details to help inform shoppers’ buying decisions. One such way is SmartLabel. This transparency initiative is aimed at providing consumers with instant, detailed product information.

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SmartLabel™

The Honest Company and the Case for SmartLabel

The Honest Company made headlines recently -- and not for reasons it would like. Last week, the Wall Street Journal reported the company uses SLS (sodium lauryl sulfate) in its laundry detergent, an ingredient the Honest Company has always claimed it doesn’t use. Jessica Alba, founder of the $1.7 billion maker of safe and effective home products, quickly refuted the report, stating the WSJ falsely claimed the detergent contained SLS, and, in fact, contains SCS (sodium coco sulfate), a gentler alternative that is less irritating and safer to use.

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SmartLabel™

Vancouver Sun: Food companies turn to ‘clean labelling’

Picky consumers want to know what they’re eating, without needing a science degree

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SmartLabel™

Retail Leader: Manufacturers Accountable For Supply Chain Transparency, Consumer Trust

Consumers hold manufacturers more accountable for supply chain transparency than they do farmers, restaurants or grocery stores.

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SmartLabel™

Food Dive: Why Campbell Soup is pushing into digital, venture capital, and increased transparency

An evolving world — increased digital technology, demographic shifts, and global economic realignment — are shaping the food industry. Campbell Soup made this point and talked about its response to these critical factors at its CAGNY presentation Wednesday.

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Company Viewpoint  |  SmartLabel™

The Business Case for Product Transparency

Parents pinning paleo recipes on Pinterest. Graduate students studying green energy, Googling gluten-free granola bars. Fitness instructors Facebooking photos of fair-trade fruits and vegetables.   Meet the modern consumer. We’re tech-savvy, health, environmentally and socially conscious, and connected to countless, intersecting online communities sharing information in real-time. And it’s a recipe that has created an unprecedented hunger for knowledge. (Pun fully intended.)

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