Traditionally, household cleaners have not been required to disclose ingredients on-package. But now that California has passed the California Cleaning Products Right to Know Act, all cleaning products sold in the state of California, which is currently most of the market, must disclose ingredients on-package and digitally. As a result, consumers are not as familiar with these ingredients, leading to confusion and apprehension as some household cleaning products have unrecognizable and often intimidating chemical names.
Label Insight is dedicated to providing clients and partners with the opportunity to leverage their SmartLabel™ pages beyond a flexible regulatory compliance solution to engage, educate and inform consumers of any COVID-19 related information with our new healthy and safety banner. With the current coronavirus pandemic at the forefront of our minds, it’s not surprising that 91% of Americans are concerned about COVID-19 while 76% feel prepared to handle its impact on their lives. At Label Insight, we understand consumers are surrounded by COVID-19 information, but we also recognize the need for them to have the most up-to-date information readily accessible to further their preparedness.
Qu'est-ce que c’est SmartLabel™? (What is SmartLabel™?). We’ve been practicing our French at Label Insight to support our decision to expand into the Canadian market via a fully fledged SmartLabel™ solution.
Conagra Brands is transforming the way it operates to fulfill what consumers want in a smart, simple way. With approximately 17,000 employees and $11 billion in annual revenue, Conagra Brands is modernizing its iconic food brands, leveraging fresh opportunities and adapting to a changing landscape. In the spring of 2016, Conagra experienced greater demand for increased product attribution. This demand was coming from three different needs for the company.
Sometimes, the ingredient declaration is just not enough to answer the long asked consumer question, “what’s in our food?”. Now, more and more people want to know what ingredients are and why they are being used in addition to the statement of their presence. However, it can be difficult for them to find reliable information. When searching for an ingredient, there can be an overwhelming amount of results, some of which are not reliable, but may appear above other more reliable resources. Obviously, this information is too much to print on a package, so it can be difficult for brands to provide this information in a manner that is easy for customers to find.
There are 4 key returns on investment (ROI) stories that we help our customers to understand before they make a decision about LabelSync. All can be found here, outlined on the LabelSync solution page. Today we’re going to dive into “Improved Operational Efficiency” to better understand how and why a CPG manufacturer would get a return on their investment in LabelSync. Who is LabelSync for? To start with, LabelSync is a best-in-class solution that helps CPG manufacturers and brands manage their product data for digital transparency. The LabelSync solution is for brands who want to finally solve their digital product data challenge, after years of struggling to create, verify, and manage product data that meets all needs. LabelSync is utilized for such use cases as best-in-class SmartLabel product data (there is an option to add on the pages for an all-in-one solution) but can also go beyond SmartLabel to power all digital product data initiatives.
It's no big secret that shoppers today are more likely to purchase products from brands they feel a connection with. Even when we’re not actually shopping local, we crave insight into the lives of the people who created the products we use and consume. Shoppers are interested not just in what you make, but how it’s made.
Everywhere we look these days, technology is driving change and growth. Phones are folding, groceries are being delivered to our doorsteps, and our parents are investing in digital currencies that may or may not be real. Not immune from change, Amazon’s acquisition of Whole Foods has added fuel to the fire of technology-driven change in the retail environments and the means in which we interact with food and everyday products. One example of this change is being driven by the GMA’s SmartLabel initiative, which allows customers to interact with a digital replica of their products in their hand via their SmartPhones to gain additional insights. As companies increasingly look to leverage technology to meet their goals, here are five questions to consider before participating in SmartLabel.
Consumer-facing product data for household cleaners is getting a major overhaul due to multiple state regulations mandating radical transparency. At a federal level, household cleaning products are not required to make their ingredient list publicly available. This year, that standard will change for any product sold in the states of New York and California. New York, in particular, is requiring that an unprecedented amount of information about household cleaning products be available for consumers online. Not only will brands have to disclose information about their “intentionally-added” ingredients, but they will also be required to provide consumers with insight into the by-products and contaminants that may be present in formulations. These “unintentionally added” ingredients may be present in the raw materials used to create the product or may have developed during the manufacturing process. In addition to a list of ingredients, brands will also have to disclose the function for each ingredient, the Chemical Abstracts Service registry number*, and whether or not that ingredient is present on a designated list of chemicals of concern.
by Stephen Poppe and Brooke Bright. You’re ready to participate in SmartLabel™. Congrats! Now, all you need to do is select a partner to help make implementation easy and seamless. Sounds easy enough. But do you know which questions to ask to find the right fit for your brand? Don’t worry, Label Insight has you covered. Our first-to-market, fully automated SmartLabel solution -- LabelSync -- has helped many CPG brands go live with SmartLabel. We’ve rounded up our learnings and put together a handy guide to make sure you pick the right partner.