In the last post of this series, we discussed the need for a dynamic taxonomy to power search across the omnichannel experience. If this future was to exist, it would be interesting to understand what effect this would have on the concept of a single source of truth - the apparent holy grail of product data management. To explore this topic we will need to first cover where we are at right now in regards to maintaining a single source of truth for our product data. We can then consider the future needs which we discussed both here and here, with the aim of overlaying where we are at with where we need to go to see whether a single source of truth is viable going forward.
Static data standards: Over the last decade, there has been a lot of talk about a single source of truth and creating data standards to match. However, during this period we have seen data fragmentation at an unprecedented scale. For any single product, there are hundreds if not thousands of data endpoints all being powered by different data sources with different needs and different levels of accuracy and currency. To say that brands have lost control of their product data would be a dramatic understatement.