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Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.

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Sales  |  high-order attributes  |  off pack attributes

Sustainability sells. What's in it for brands?

Four out of five global respondents said that it is “extremely” or “very” important that companies implement programs to improve the environment. And 30% of consumers are willing to pay a premium for products that deliver on social responsibility claims.* Sustainability has a myriad of meanings to consumers. And there’s a broad spectrum of practices that encompass what it means to be sustainable in their eyes.

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