Working with retailers to enable incredible Health & Wellness programs has been in our wheel house since we were founded. We grew our business and technology by working with retailers to power their highly flexible, attribute-based shelf tag programs. We have been leaders in this space for over a decade, and work directly with leaders in the market. 2018 saw us continue to innovate in this critical space. In our shelf edge solution, we leveraged artificial intelligence (AI) to automatically rank attributes by category or department, providing retailers with a highly customized and scalable attribute solution. We also worked to expand our product types to include food, personal care, pet food, household cleaners, OTC medicine, supplements, and alcohol. Generally, most of our retail partners implement their Health & Wellness (H&W) initiatives with a phased approach, first starting with food, then expanding into adjacent product types over time. We're excited to offer them more options for future expansion, following the consumer trend in holistic transparency: "in me, on me, around me."
Retail Health & Wellness @Label Insight It's that time of the year again where research groups race to get out their 2019 predictions. It seems the reports keep getting earlier and earlier, in line with the holiday music and decorations. This year there are some notable trends that are worth exploring, among them the fact that cannabis is now being considered as a next frontier of health and wellness ingredient - from illegal drug to health product? Wow, things are changing quickly. There continues to be a lot of movement in the health and wellness market. Most notable are the huge investments Albertsons has been making to take on health and wellness such as the Rite Aid merger which they believe will position them as one of the leaders in Health, Food, and Wellness. Lastly, health and wellness continues to make headlines in the store, particularly when tied to technology implementations such as the Kroger app. To get the latest curated news on retailer health & wellness for November read on and enjoy.
This post represents the launch of a post series that seeks to curate news, posts, content and activity on the topic of Retail Health and Wellness from LabelInsight and across the market.
Retailers have been quick to react to consumers’ increasing demand for product data transparency and have been somewhat successful in providing more product information. This is most evident in the shelf tag health-and-wellness programs we’ve seen in stores for the past several years (think: those small tags on store shelves that call out claims like organic, gluten free or heart healthy). While these initiatives have been limited to a set number of health attributes, they have provided retailers with a first glimpse into the challenges and opportunities surrounding product data transparency.