With grocery e-commerce sales hitting over $9B in January 2021, retailers and brands have a huge opportunity to leverage deeper data insight and functionality to stay ahead of consumer expectations when shopping online. Label Insight helps to bridge this gap and unlock new areas for differentiation, product innovation and market activation based on trending consumer preferences such as “sustainably sourced”, “no sesame”, “low sugar”, “cruelty free”, and more.
This morning, Label Insight is proud to introduce the American Heart Association Heart-Check Standard Certification Industry View. This new offering provides data for the industry to better understand market coverage for Heart-Check Food Certification Program's standard certification, assess potential eligibility, and provide insights on why products that don't qualify are not meeting their criteria. With the introduction of this new View, brands, retailers, government agencies, and researchers can better understand the food supply as it relates to cardiovascular health.
Simplifying the ecosystem by providing a single source for high-quality product images connected to complete product attribute data Two of the most persistent challenges for brands and retailers over the past several years, have been maintaining consistent, uniform, high-quality product images and satisfying the demand for transparency, which requires more detailed product data, specifically designed to meet the increasing consumer demand for better information and transparency. To make the situation more complex, linking data and images has been a daunting process due to the myriad image sources, data sources, distribution points and consumer touchpoints.