Four out of five global respondents said that it is “extremely” or “very” important that companies implement programs to improve the environment. And 30% of consumers are willing to pay a premium for products that deliver on social responsibility claims.* Sustainability has a myriad of meanings to consumers. And there’s a broad spectrum of practices that encompass what it means to be sustainable in their eyes.
It's no big secret that shoppers today are more likely to purchase products from brands they feel a connection with. Even when we’re not actually shopping local, we crave insight into the lives of the people who created the products we use and consume. Shoppers are interested not just in what you make, but how it’s made.