It’s no secret that transparency totally transforms product content and shapes the path to purchase. 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency. Today’s consumers base their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.
As recent studies have shown, food and beverage-focused businesses benefit by being more transparent with consumers. An impressive 83% say they find value in having access to more in-depth product information*.
Consumer demand for transparency is reshaping the CPG and retail industries, changing the business from the boardroom down. In response to this transformation, the Path to Purchase Institute developed TransparencyIQ, the only conference focused on the revolutionary force of product transparency and its ability to drive consumer trust and brand loyalty. In its second year running, Label Insight is proud to again serve as the event’s Founding Sponsor.