Consumer demand for transparency is reshaping the CPG and retail industries, changing the business from the boardroom down. In response to this transformation, the Path to Purchase Institute developed TransparencyIQ, the only conference focused on the revolutionary force of product transparency and its ability to drive consumer trust and brand loyalty. In its second year running, Label Insight is proud to again serve as the event’s Founding Sponsor.
Digital technology is responsible for reshaping many industries - but in particular, the use of big data and analytics has transformed the business of food. Last week our CEO, Paul Schaut, spoke about the expanding role of big data, AI and advanced analytics in the food industry at the Future Food-Tech event in San Francisco.
The Path to Purchase Institute announced the advisory board for TransparencyIQ 2018 today. After a successful inaugural event in 2017, Label Insight is thrilled to be the founding sponsor of TransparencyIQ and is looking forward to a groundbreaking 2018 event. Michael McMahon, President and Executive Director of the Path to Purchase Institute
CHICAGO, Oct. 17, 2017 /PRNewswire/ -- Label Insight, the market leader for product transparency, today introduced PRISM, a revolutionary data science technology for the creation of high order attributes. High order attributes allow brands and retailers to gain deeper insights into their product set and inventory. Like a prism, Label Insight technology transforms the "white light" of product information contained on the physical packaging of food, pet and personal care products into an infinite spectrum of deep and complete attribute data. Ingredients, nutrients, and marketing claims are analyzed and enriched with more than 22,000 custom attributes such as ingredient definitions, micro and macronutrient content, sustainability practices and specialty diet eligibility.
A first of its kind event is launching this fall, and it’s dedicated solely to product transparency. The Path to Purchase Institute will host TransparencyIQ, on October 17-18 in Rosemont, IL to bring the industry together around strategies and best practices for product transparency initiatives. TransparencyIQ offers a focused environment for like-minded individuals to gather and discuss challenges, gain insights, share best practices and learn from diverse perspectives. Label Insight is proud to be the founding sponsor of this important industry-wide event.
CHICAGO, June 28, 2017 /PRNewswire/ -- When examining food labels today, consumers are still confused about the ingredients in their food products. This confusion leads shoppers to not only consider switching brands but to pay more for brands whose ingredients they understand. The study was released today by Label Insight, the market leader for product transparency. It surveyed more than 1,000 consumers on feelings of confusion with food product ingredients and labeling, the behavioral impact of this confusion on purchasing behavior and how technology solutions might alleviate concerns.
This morning, we’re excited to announce that Nielsen and Label Insight are expanding the Nielsen Product Insider solution with the ability to measure sales of ingredients and U.S. government-regulated attributes for non-food categories, including personal care, pet food, over-the-counter medicine and vitamins/supplements.
This is an exciting week for Label Insight, as we welcome our 99th and 100th employees to the team! Label Insight Co-Founder, Dagan Xavier, addresses the company.
Our team of just under one hundred gathered at our St. Louis office and nearby coworking space T-REX last week for our semi-annual company "All Hands" experience. As the picture below shows, we’re getting so large we can barely pack everyone into one photo!
CHICAGO, March 28, 2017 /PRNewswire/ -- Today's consumers are more concerned than ever before about the foods they eat, yet they struggle to find the nutrition information needed to make informed purchasing decisions.