With grocery e-commerce sales hitting over $9B in January 2021, retailers and brands have a huge opportunity to leverage deeper data insight and functionality to stay ahead of consumer expectations when shopping online. Label Insight helps to bridge this gap and unlock new areas for differentiation, product innovation and market activation based on trending consumer preferences such as “sustainably sourced”, “no sesame”, “low sugar”, “cruelty free”, and more.
Content generation and optimization is now easier than ever with Label Insight Item Setup! Brands can leverage our latest solution to save time and effort in the current manual and time consuming item setup process, ensuring accurate and comprehensive product data for your retail customers.
From a consumer perspective, the online grocery experience is broken. While an increasing majority of consumers are shopping based on lifestyle choices and wellness needs (up 15% over the last two years), online retailers aren’t making it easy for them to find products that meet their criteria.
87% of food products fail to claim 1 of their 3 most searched attributes. By not claiming the qualifying attributes, such as gluten-free, non-GMO, keto, etc., beyond the label, brands and retailers are delivering a broken search experience, eroding consumer trust and failing to capitalize on millions of attribute-based shopping trips. Powering 99% of all consumer attribute-based keyword searches, our Explore Market Navigator solution helps brands improve the discoverability and e-commerce sales of existing products while providing the online consumer search data, competitive insights and top trending product attributes to launch new, on-trend products efficiently.
As consumers increasingly move online to buy groceries, fresh food products still represent a unique challenge for grocery retailers. According to a survey by Mintel, just one in ten Americans reports having bought fresh produce, meat, poultry, and fish through e-commerce with a majority of respondents pointing to a lack of trust in freshness, food safety concerns, and an inability to see, touch, and sample the product. Historically, the lack of label information and data on these products has been a challenge for retailers. By leveraging the USDA’s Nutritional Database for Standard Reference (SR), we are excited to announce that Label Insight is now able to deliver nutrient and serving size information for any product with a standard Price Look-Up or PLU code. This new offering also enables retailers to expand attribution across these products, highlighting key standard and custom attributes such as “Organic”, “In-Season”, and “Dietitian’s Pick”.
Label Insight is dedicated to providing clients and partners with the opportunity to leverage their SmartLabel™ pages beyond a flexible regulatory compliance solution to engage, educate and inform consumers of any COVID-19 related information with our new healthy and safety banner. With the current coronavirus pandemic at the forefront of our minds, it’s not surprising that 91% of Americans are concerned about COVID-19 while 76% feel prepared to handle its impact on their lives. At Label Insight, we understand consumers are surrounded by COVID-19 information, but we also recognize the need for them to have the most up-to-date information readily accessible to further their preparedness.
We recently announced that we were granted our second patent. The patent is titled “Information Management System for Product Ingredients” and covers our “method for deconstructing, analyzing, and confirming the information on consumer products using technology”.