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Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.

Blog Feature

industry news

Curated News from the week 18

  We start this week with an interesting article that points to how search can directly influence how products are conceived (and category management).  Yet another example of how we need to look to how changing consumer behavior will disrupt the industry.   Following that, we include some articles about changes in the retailer space, and then we finish with some self promotion with an announcement of our product development with Topco, and how we're hoping to move the industry forward.    As always, we hope this helps you kick start your week.     The Amazon algorithm spawned a skin care line called Belei - vox.com  A moisturizer isn’t just a moisturizer anymore. People have become a lot savvier, thanks to forums like Reddit’s /r/SkincareAddiction and Instagram, and robust media coverage of the intricacies of skin care. Affordable brands like Deciem’s the Ordinary have helped democratize skin care and increase ingredient awareness. As a result, shoppers are looking for hyaluronic acid, retinol, vitamin C, and peptides now — they expect brands to talk to them about ingredients. Product descriptions often include these keywords and tout the benefits. (curated by @joe100books)    

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Blog Feature

industry news

Curated News from the week 16

The news this week starts off with 3 more acquisition announcements that our team found particularly interesting in the news this week.  The acquisitions point to the disruption that is taking place across the industry, representing activity by a retailer (walmart), a CPG Brand (Unilever), and a 3rd party solution provider (Syndigo).   Following from the acquisition news the team found news articles related to non traditional foods interesting and they found and shared posts around pickle chips and meatless hamburgers - for some reason.    Lastly the list of curated news ended up with an informative article about the challenges of large retailers making the change to support e-commerce.  In this case it was a fairly detailed exploration of Kroger's challenges.  Definitely worth a read.   Hope you had a great Easter weekend.  Have a great week ahead.   Walmart acquires ad-tech startup Polymorph to capture more brand dollars - marketingdive.com  Walmart has acquired Polymorph Labs, which offers a cloud-based ad serving platform, in a deal whose terms were not disclosed, according to a blog post by the retailer. Polymorph's founders, product developers and engineers will join Walmart Media Group and Walmart Labs.  (curated by @davebyman)    

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Blog Feature

industry news

Curated News from the week 15

  This week we partake in some gratuitous self promotion with 3 posts published by some of the brightest among our team!!??!! The first is a post by yours truly, published in fooddive.com exploring how the consumer demand for transparency is changing the way we think about Category Management.  The second is a guide to help brands with their SmartLabel decision making process, and the third is an exploration of how off-package attributes can change the way your brand is perceived in the market.    The remaining articles this week are largely related to developments in retail and in particular e-commerce, exploring the space from both a trend and business model perspective as well as a user experience perspective.   Hope this keeps you curious heading in to this week.   Transparency and buying behavior are changing the game for category management - Fooddive.com  The last several years have proven challenging for the CPG industry. With more emphasis than ever on convenience and experience, customers are demanding a personalized shopping experience. Busy shoppers no longer want to spend time walking down each aisle in the grocery store. That quest for convenience has driven many customers to buy groceries online. Nielsen and the Food Marketing Institute forecast that e-commerce could grow more than $100 billion from 2017 to 2025. This fundamental shift has created both a massive challenge and opportunity for CPG brands. (curated by @antonxavier)    

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Blog Feature

industry news

Curated News from the week 13

We kick off this week's curated news with a research project that scores a host of retailers in regards to their level of competency in online grocery.  The conclusion of this report is that Amazon and Walmart are leaders in this area.  It's interesting that this report did not include pure-plays like Instacart, Thrive, and Peapod.   Following that, we include 3 articles from our in-house Personal Care Manager, Anna Thibaut who helped educate the team about developments in this vertical.  Following on with the non F&B theme, we wrap up the curated list of news from last week with a post focused on how Petco has moved to ban artificial ingredients in their products.  It's interesting to see the same trends taking place across all product types.   Hope you have a productive week.   In online grocery, Amazon and Walmart at ‘genius’ level - supermarketnews.com  Amazon and Walmart stand above other food retailers as “geniuses” in online grocery, an area that has become the industry’s top growth catalyst, according to Gartner L2’s Grocery U.S. 2019 Digital IQ Index. The only two grocery retailers achieving the Genius level in this year’s index, Amazon and Walmart earned respective scores of 144 and 140. (curated by @john veltri)    

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Blog Feature

industry news

Curated News from the week 12

Last week saw news come across the internal wire that seemed to paint a picture of the symptoms related to disruption across the CPG industry.  The first article, by Google, discusses the need for Brick and Mortar retailers to embrace online grocery.  The second article, explores a new partnership between Budweiser and Coleman Natural to brand fresh meat with the Budweiser logo - just in time for spring.  And the third article talks about the challenges of Organic Farms as a result of loose labeling standards.  All three of these posts can be linked back to fundamental changes in the CPG Food & Beverage vertical. The rest of the week in news focused on developments in the personal care and beauty product types, both articles indicating the changes in that vertical that seem to be following behind, although in some cases leading, the changes and disruption taking place in the Food & Beverage vertical. Enjoy the news and have a good week.   How grocers should embrace online shopping - thinkwithgoogle.com  The grocery category is on the precipice of major change. Today only 3% of U.S. grocery shopping occurs online, but e-commerce penetration is projected to triple over the next 10 years.1 This will create a major shift in how consumers spend grocery dollars as they embrace digital and expect grocers to do the same. Traditional grocers have a unique opportunity to capitalize on this shift. Their deep relationships with shoppers and ability to meet critical, frequent needs position them to shape new behaviors in grocery. (curated by @nicolemeyerson)  

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Blog Feature

industry news

Curated News from the week 11

  Alot of news came across the internal news channel this week. Starting off with a little self promotion, the first three posts refer to content published by ourselves last week. The first of these being a study on consumer purchasing choices. The second is an opinion peice we published in wholefoodsmagazine, and then the third is an article about watermelon in the beatuy aisle that we worked with Good Morning America on. The rest of the week in news was represented by some interesting peices relating to the adoption of wellness icons in  Publix and Target's new "Clean" symbol.  This is followed by an op ed about the impact of Aldi on shopping in the UK, and then the curated news is wrapped up with an interesting article about AI and digital disruption and a final article about Kind Bar petitioning the FDA for more regulation - both following on from narriatives we've covered over the last few weeks.  The industry continues to evolve at an astonishing pace.  We very much enjoy following this change.  Have a good week.   Survey: 53% of consumers motivated to purchase by 'natural' claim - fooddive.com  An online survey from Label Insight showed 53% of U.S. consumers would be prompted to buy a product sporting a label claim of "natural." The January survey of 1,000 adults aged 18 and older asked which loosely regulated claims would be most likely to influence consumers' purchasing choices. (curated by @nicolemeyerson)    

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Blog Feature

industry news

Curated News from the week 10

Quite an interesting news week this last week.  We kick it off with an article talking about the challenges of executing a custom retail health and wellness program without experienced support - in this case across the ditch in the U.K.  We then jump in to a couple of articles related to A.I and the impact this technology is going to have on the shopping experience. We then wrap up the curated list with a marketing battle between Clif Bar and Kind Bar that had the team entertained throughout the week.  And then finish off the list with some of the new trends coming out of Expo West where we had a team collecting product images and product data.  It's interesting how each week has a slightly different flavor.     Have a good week.  enjoy.   Supermarket misleading shoppers on healthy food, say nutritionists - bbc.com.com  Products high in salt and saturated fats are being marketed as healthy by leading supermarkets, BBC Radio 5 Live Investigates has found. The British Dietetic Association said stores including Tesco, Morrisons and Sainsbury's were being "unhelpful" and "confusing" customers. The Royal Society for Public Health called for an independent supermarket regulator. Supermarkets said they were committed to "promoting healthy eating". (curated by @brookebright)    

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Blog Feature

industry news

Curated News from the week 9

A lot of news came across our shared news channel this week.  And so we've curated some of the items we found most interesting below.  To start with there were two pieces of Amazon news that were intriguing. One was a re-statement of the announcement to close the Whole Foods small format stores, and the other was Amazon's launch of their own private label milk products.   Aside from that there's some continued news around challenges large brands are facing due to the disruption taking place due to transparency as well as an interesting announcement from Target about how they will offer up an online marketplace for suppliers to sell their products - interesting news considering Kroger and Microsoft's announcement last week about their foray in to Retail as a Service (RAAS).   Hope you all have an excellent week.  enjoy.   Whole Foods to re-brand existing 365 stores - grocerydive.com  Amazon owned-Whole Foods has announced plans to re-brand all existing Whole Foods 365 stores as regular Whole Foods stores before the end of the year.  Whole Foods will discontinue its 365 small-format stores. Since Amazon took over the banner in 2017, nine 365 stores have opened and enthusiasm for the format has waned. Some stores that were intended to open as 365 locations have opened as standard Whole Foods stores instead, Yahoo reported. (curated by @nicolemeyerson)    

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Blog Feature

Transparency  |  industry news

What happens when female-led companies label their products ‘women-owned’?

Label Insight contributes data to articles often, sourced from our platform of more than 22,000 high-order attributes per product across food & beverage, household products, and pet. We're proud to have given a nugget of data to fuel the below Market Watch story, operated by Dow Jones, about businesses leveraging the on-package claim that they're women-owned.

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Blog Feature

industry news

Curated News from the week 8

We start this weeks curated list of news with a poignant comment on a post that was produced a while back.  The idea of potentially inverting the category decision tree as a response to an attribute driven market is something we've talked alot about and so it was great to see Stephanie Halley,  a senior Category Advisor for Mars Chocolate North America talking the same language.   Aside from that, there was some news about the future of meat, and the future of scanning for allergies and another development in the Kroger and Microsoft partnership.  We wrap up this last weeks curated list with a study about the impact the "women owned" attribute is having on female-led companies - we provided data for this exciting peice. Have a productive week.    Product Attributes become key to unlocking growth - bricksmeetsclicks.com  a comment on the article: "We are also realizing that laying out a particular category’s aisle based on the purchase decision tree (backward looking as the aisle is laid out today) isn’t putting enough pressure upstream in major CPGs to innovate against shopper NEEDS— occasion based shopping. To effectively meet future consumer demand, we need to innovate and shelve products based on how people use the product. This is the way of the future to be a thought leader with retailers." (curated by @antonxavier)    

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