One type of value we deliver to our customers at Label Insight is the ability to tap into our robust product attribute data to uncover emerging consumer trends that can help grow their business. Related to emerging consumer trends, I had the opportunity to attend the recent Natural Products Expo in Baltimore, MD that showcased new products from some of the world’s most innovative natural food manufacturers. Although the insight I gained was not powered by our intellectual property or machine learning, it provided a compelling view into a number of interesting trends that might just turn into the “next big thing”.
Last week, a few of my colleagues and I were given the opportunity to attend the annual Natural Products Expo West Show in Anaheim, California. Our attendance was strictly business, but it’s hard not to feel anxious and a bit overwhelmed walking into the 1,600,000+ square feet of exhibiting space at the Anaheim Convention Center. A mere 12 hours from the moment we walked in, that vast open space would be crawling with over 88,000 attendees representing over 3,400 unique exhibitors from around the world. It’s truly hard to describe the immensity of the show. Allow me to back up a bit and explain what the show is and how we fit into the equation. The Natural Products Expo Show, in its 39th year, is precisely what it sounds like: a giant convention where brands, manufacturers, suppliers, and distributors go to show off their newest and hottest products coming to market. If you are a self-described “foodie,” this is undoubtedly your Mecca. I could probably write an entirely separate article on the hundreds of different product types showcased, but I’ll spare you. Instead, you can check out the extensive list by clicking here.