You've heard it before: color has an impact on our mood and our appetite. Consumers have adjusted to years of evolving marketing tactics designed to draw shopper attention, build credibility, and communicate value. The problem is, not everyone can agree on what certain words mean. Take, for instance, "all natural flavor," "made with real cheese," or, my favorite, "made with love." While the legal definition of a "natural" flavor could mean a flavor essence or an actual juice derivative, a discerning parent just wants to know it's organic. Well, ok, but is it certified organic? We are here to help!