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Learn about big data technology and trends for the consumer packaged goods (CPG) and retail industries.

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Data  |  Data Strategy Solutions  |  Trends & Research  |  health & wellness

Dessert on a Diet - Valentine's Day Treats that Didn't Break your Diet

This Valentine’s Day, health-centric shoppers were seeking out candies that would allow them to indulge in the celebration without the burden of compromising their diets and hard earned progress. CPG brands and retailers should be asking themselves two questions: did consumers know where to find these diet compliant candies in-store and online, and what can be done to make this search more convenient for shoppers going forward?

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