Retailers have been quick to react to consumers’ increasing demand for product data transparency and have been somewhat successful in providing more basic product information. This is most evident in shelf tag health and wellness (H&W) programs we’ve seen implemented in stores over the past several years (think: those small tags on store shelves that call out claims like "organic", "gluten-free," or "heart-healthy"). While these initiatives have been limited to a set number of health attributes, they have provided retailers with a first glimpse into the challenges and opportunities surrounding product data transparency. Now, it is generally accepted that going from a limited set of H&W attributes maintained for a shelf tag program to addressing full product data transparency is a significant leap of capability. But retailers that take this leap will be able to leverage product data in a number of ways, across all use cases, and most importantly, in a scalable manner. Retailers who attack full product data transparency will be able to slice and dice the data to service such use cases as Custom Health and Wellness programs, innovative Category Review Processes, or to make their inventory more discoverable through engaging search and filtering experiences, to name a few use cases.
Digital technology is responsible for reshaping many industries - but in particular, the use of big data and analytics has transformed the business of food. Last week our CEO, Paul Schaut, spoke about the expanding role of big data, AI and advanced analytics in the food industry at the Future Food-Tech event in San Francisco.
The expression “the bread of life” underscores the foundational aspect of bread as a food staple, a basic part of any diet. You sometimes hear about people who can easily survive on only bread and water. But dig deeper into the nutritional details about bread and you will find significant differences between one bread product and another.
Data science is fast becoming a core enabler of business innovation and competition. Given its notability , you would think that the successful use of data science within companies would be on the rise, but a report from MIT says no. Surprisingly, the percentage of companies claiming competitive advantage from their data science initiatives dropped from a high of almost 70% in 2012 to about 50% in 2016. What’s going on?
TransparencyIQ, the breakthrough event focused on the impact of transparency and best practices, took place October 18th and 19th in Chicago, Illinois. After a hearty breakfast, Label Insight's CMO, Patrick Moorhead, took the attendees through an interactive quiz to test their TransparencyIQ. Attendees answered open-ended questions about their transparency journey as well as quiz questions about transparency and consumer expectations.
Welcome to "Meet the Team", a monthly series that introduces you to the great talent and leadership at Label Insight. This month we’re excited to introduce our Director of Strategic Partnerships, Jacob Childerson.
The adoption, traffic and engagement numbers for SmartLabel™ are all on the rise as the Grocery Manufacturers Association (GMA) looks to grow and mature this popular transparency initiative.
Leaders in product transparency will gather on October 17-18, 2017 in Chicago to support TransparencyIQ, a Path to Purchase Institute event. Executives from Hershey, Raley’s, Nielsen, Unilever, and Walmart have rallied in support of the event, either through speaking engagements or participation in the advisory board. TransparencyIQ will focus on the ways companies can begin or grow their product transparency initiatives, and is the industry's first and only event focused on the product transparency.
As the summer begins to wind down here at Label Insight I find myself having mixed emotions at the end of of my internship. On one hand, I am ecstatic knowing all of the amazing work I have been able to contribute to over the past three months here in Chicago. On the other hand, a tinge of sadness stays with me as I think about leaving this awesome company.
Confusion and Concern about Sugar Ingredients matter today more than ever. According to Label Insight’s Shopper Trends study, 98% of shoppers think it’s important to consider the ingredients in the food products they purchase.