Consumers’ minds are susceptible to subtle subconscious cues. It is estimated that up to 40% of consumers change their minds at the point of purchase because of something they see, learn, or do (Source: Huffington Post). For example, if a shopper goes to the store and gets a craving for chocolate, she will value options with that ingredient differently than she would on a normal day. But consumer choices are getting more complicated and more diverse over time. Brands and retailers who want to succeed in attracting and retaining customers will need to rely on data to make strong business decisions. That's where we come in!
How Artificial Intelligence can make a difference at the grocery store With the advent of veganism, the keto diet, and the rise of severe food allergies in kids, it's no wonder that retailers and brands alike are looking for ways to stand out in the chaos that is grocery store aisles. Consumers have more choices than ever, but the complexities of modern packaging and labeling can confuse the decision-making process. That's where we come in.