The video this week is an introduction to some of the challenges around shelf space. It's indicative of the hidden complexity in the grocery industry that is a real barrier to disruption, potentially protecting the incumbent players from some of the early digital disruption taking place in other industries.
“behind each freezer door is a secondary market that determines what you have the option to buy." Phil Edwards, author
There are pros and cons associated with slotting fees, but no matter which side of the fence you are on, there is no doubt that they have a significant influence on what products end up on the shelf. Not a new video, but a good one to think about when reflecting on how the industry may evolve as digital disruption and transparency take hold.