The video this week is an introduction to some of the challenges around shelf space. It's indicative of the hidden complexity in the grocery industry that is a real barrier to disruption, potentially protecting the incumbent players from some of the early digital disruption taking place in other industries. “behind each freezer door is a secondary market that determines what you have the option to buy." Phil Edwards, author There are pros and cons associated with slotting fees, but no matter which side of the fence you are on, there is no doubt that they have a significant influence on what products end up on the shelf. Not a new video, but a good one to think about when reflecting on how the industry may evolve as digital disruption and transparency take hold. Hope you have a good end to your week.
My name is Daniel Hawks, and I am the Product Manager for the Label Insight Explore team. We are the team responsible for the Explore data API and Explore web platform. The past four years of my career as a Product Manager have been spent in the retail and CPG industry, specifically working to help shoppers find the products they are looking for. In my work day, I spend a lot of my time thinking about grocery stores and looking at the hundreds of thousands of food products in the Label Insight database. My private life also revolves heavily around food. I love to cook, my family watches a lot of food shows on Netflix, and I’ve recently started reading memoirs of restaurant industry professionals. I am constantly searching for relatable analogies to help explain the work we do at Label Insight. I must have had food on my mind when our marketing department asked me to write this blog highlighting the work the Explore team has done this quarter. The Explore team’s primary focus is building solutions to deliver Label Insight’s product data to our customers. The two pillars at the heart of our solutions are the aforementioned Explore data API and Explore web platform.
It may be March, but it’s still the beginning of the year, which means people are trying to stick to their “new year, new you” diet resolutions. One of the biggest diet trends we’re seeing these days is the low FODMAP diet. In fact, it was even ranked as the number 9 diet on Google’s “Year in Search 2018” review (with interest peaking in July 2018). The diet, which originated at Australia's Monash University, was intended to help those suffering with GI issues (like irritable bowel syndrome, or IBS) by better controlling symptoms. These symptoms can include things like bloating, constipation, abdominal pain, and more. Discovering a diet that could potentially alleviate these symptoms is a big deal, because, according to the International Foundation for Gastrointestinal Disorders (IFFGD), IBS affects up to one in seven Americans. So what is a FODMAP? This acronym stands for Fermentable Oligosaccharides, Disaccharides, Monosaccharides, And Polyols. These are all short-chain carbohydrates. For some context, there are many different types of carbohydrates (long-chain carbohydrates, simple sugars, etc.), and each behaves differently during digestion and can impact people in unique ways. According to the IFFGD, it’s believed that these particular short-chain carbs may cause IBS symptoms because they ferment quickly in the gut (creating gas, which can instigate IBS symptoms) and are not well absorbed in the small intestine.
What’s new in Label Insight onboarding? We've been working hard to improve our already best in class Onboarding platform that powers our Retail Health and Wellness Data solution. Our onboarding platform is an integral part of our solution for retailers and their Health and Wellness product data. We work closely with retailers to ensure that we engage and onboard product data for all of their suppliers. To date, our success rate is approximately 90%, meaning that on average with our retail partners, we manage to get 90% or more of their products onboarded. An accurate and up-to-date representation of a retailers assortments is critical to the success of an effective data driven health and wellness program. Below you can find some of the new features and challenges we've been working on recently to improve the process.
Alot of news came across the internal news channel this week. Starting off with a little self promotion, the first three posts refer to content published by ourselves last week. The first of these being a study on consumer purchasing choices. The second is an opinion peice we published in wholefoodsmagazine, and then the third is an article about watermelon in the beatuy aisle that we worked with Good Morning America on. The rest of the week in news was represented by some interesting peices relating to the adoption of wellness icons in Publix and Target's new "Clean" symbol. This is followed by an op ed about the impact of Aldi on shopping in the UK, and then the curated news is wrapped up with an interesting article about AI and digital disruption and a final article about Kind Bar petitioning the FDA for more regulation - both following on from narriatives we've covered over the last few weeks. The industry continues to evolve at an astonishing pace. We very much enjoy following this change. Have a good week. Survey: 53% of consumers motivated to purchase by 'natural' claim - fooddive.com An online survey from Label Insight showed 53% of U.S. consumers would be prompted to buy a product sporting a label claim of "natural." The January survey of 1,000 adults aged 18 and older asked which loosely regulated claims would be most likely to influence consumers' purchasing choices. (curated by @nicolemeyerson)
Label Insight provides the largest available branded food composition database in the U.S., which has proven to be a trusted resource for over 37 universities, research institutions, trade associations and government agencies via the Open Data Initiative, which was launched in 2017. The initiative provides researchers with open access to granular food composition data not previously available to the research community. Researchers are granted the freedom to publish their findings based on Label Insight’s data without restriction. The database is updated daily, and contains information on more than 300,000 barcoded food and beverage items (representing >85% of all products sold in the US food supply over the past three years).
by Stephen Poppe and Brooke Bright. You’re ready to participate in SmartLabel™. Congrats! Now, all you need to do is select a partner to help make implementation easy and seamless. Sounds easy enough. But do you know which questions to ask to find the right fit for your brand? Don’t worry, Label Insight has you covered. Our first-to-market, fully automated SmartLabel solution -- LabelSync -- has helped many CPG brands go live with SmartLabel. We’ve rounded up our learnings and put together a handy guide to make sure you pick the right partner.
Quite an interesting news week this last week. We kick it off with an article talking about the challenges of executing a custom retail health and wellness program without experienced support - in this case across the ditch in the U.K. We then jump in to a couple of articles related to A.I and the impact this technology is going to have on the shopping experience. We then wrap up the curated list with a marketing battle between Clif Bar and Kind Bar that had the team entertained throughout the week. And then finish off the list with some of the new trends coming out of Expo West where we had a team collecting product images and product data. It's interesting how each week has a slightly different flavor. Have a good week. enjoy. Supermarket misleading shoppers on healthy food, say nutritionists - bbc.com.com Products high in salt and saturated fats are being marketed as healthy by leading supermarkets, BBC Radio 5 Live Investigates has found. The British Dietetic Association said stores including Tesco, Morrisons and Sainsbury's were being "unhelpful" and "confusing" customers. The Royal Society for Public Health called for an independent supermarket regulator. Supermarkets said they were committed to "promoting healthy eating". (curated by @brookebright)
This week we had a team representing at the Category Management and Shopper Insights Conference in Las Vegas. It was an exciting conference with lots of talk of innovation and creative ideas about how to leverage technology across the category management process. It was great to be reminded, at the core, what a fundamental role Category Management plays in the growth of the industry. “Strategic choices made by suppliers across the 4 P's will usually affect the 4 P's for the retailer," – Sue Nicholls, Category Management Knowledge Group The video below highlights the 4 P's of Category Management: Product, Placement, Price & Promo. Given all the exciting talk of technology and innovation at the conference among industry leaders, we thought it relevant to keep our feet firmly based in the fundamentals of the discipline. We also liked the fact that this video demonstrates how inherently collaborative the category management process needs to be. Hope you have a good end to your week.
There is no surprise that consumers are demanding transparency more than ever. When a consumer walks into a grocery store, they want to be catered to. They want their shopping experience to be quick, effortless and, ultimately, applicable to them and their families. So long are the days of shopping for necessity and just picking up bread and butter. Now, it’s about ensuring that bread is Whole Grain or Gluten Free and that butter is Non GMO or Paleo. "Having our dietitians collaborate with a retailer’s dietitians, we’ve noticed great success across multiple programs" Angie Kling, RD, LD, Manager, Food & Beverage Team Label Insight. With so many diets and trends throughout the industry, it’s important that retailers, particularly the dietitians at the retailers, understand how to capture the interests of all their shoppers. We know that most retailers already have a health and wellness program in place, but ensuring it’s differentiated and personalized is one way retailers can stay on top of the trends while still meeting grocer’s demands.