My name is John Veltri, and I am a product manager at Label Insight, responsible for the success of our joint offering, Nielsen Product Insider (NPI), as well as our solution offerings of using attributes for insight and category management. I’ve been with Label Insight for a bit over two years now, where prior to leading our product efforts for these use cases, I was responsible for other joint offerings Label Insight has with our connected partners. I’ve been working within the CPG, Retail and Analytics industry for the last seven years, and am incredibly passionate about using data to innovate and bring new offerings to market in this rapidly-evolving industry. In my day-to-day, I’m constantly thinking about ways we can make it easier and faster for our customers to realize insights about their category and see more value from using Label Insight data. This could mean anything from partnering with industry powerhouses such as Nielsen to integrate derived high-order attributes (HOAs) into a portfolio of advanced Analytics offerings, making it easier for Label Insight’s customers to join high-order attributes with other data sources in their data lakes, or making it easier to analyze data directly in our Explore platform.
Consumer-facing product data for household cleaners is getting a major overhaul due to multiple state regulations mandating radical transparency. At a federal level, household cleaning products are not required to make their ingredient list publicly available. This year, that standard will change for any product sold in the states of New York and California. New York, in particular, is requiring that an unprecedented amount of information about household cleaning products be available for consumers online. Not only will brands have to disclose information about their “intentionally-added” ingredients, but they will also be required to provide consumers with insight into the by-products and contaminants that may be present in formulations. These “unintentionally added” ingredients may be present in the raw materials used to create the product or may have developed during the manufacturing process. In addition to a list of ingredients, brands will also have to disclose the function for each ingredient, the Chemical Abstracts Service registry number*, and whether or not that ingredient is present on a designated list of chemicals of concern.
We kick off this week's curated news with a research project that scores a host of retailers in regards to their level of competency in online grocery. The conclusion of this report is that Amazon and Walmart are leaders in this area. It's interesting that this report did not include pure-plays like Instacart, Thrive, and Peapod. Following that, we include 3 articles from our in-house Personal Care Manager, Anna Thibaut who helped educate the team about developments in this vertical. Following on with the non F&B theme, we wrap up the curated list of news from last week with a post focused on how Petco has moved to ban artificial ingredients in their products. It's interesting to see the same trends taking place across all product types. Hope you have a productive week. In online grocery, Amazon and Walmart at ‘genius’ level - supermarketnews.com Amazon and Walmart stand above other food retailers as “geniuses” in online grocery, an area that has become the industry’s top growth catalyst, according to Gartner L2’s Grocery U.S. 2019 Digital IQ Index. The only two grocery retailers achieving the Genius level in this year’s index, Amazon and Walmart earned respective scores of 144 and 140. (curated by @john veltri)
This post was supposed to go out last friday but there was an outage with our Content Management System, so only able to get it out today. So a video, to start the week. We have often looked to China, in this blog, to learn about the future of Grocery as the "blank slate" approach they are taking to addressing grocery challenges is serving up some incredibly futuristic solutions. One of the most comprehensive solutions being Alibaba's Hema stores. “There are three pillars to its strategy, serving as a place to shop, a distribution center for online orders, and a robot powered restaurant" – Uptin Saiidi, CNBC These stores combine the grocery store with a distribution center for 30 minute online delivery, as well as automated robot delivery restaurants to pull in visitors. The experience is connected across all stages of the buying process through the Hema app, which enables the shopper to get information about products and supply chain, navigate the store, place orders, as well as to pay. It's a pretty fascinating to get a real life view into what the future of Data and AI powered shopping experience can lead to. The shopping experiences in 10 years time could be very different from they are now. Hope you enjoyed this one.
Last week, a few of my colleagues and I were given the opportunity to attend the annual Natural Products Expo West Show in Anaheim, California. Our attendance was strictly business, but it’s hard not to feel anxious and a bit overwhelmed walking into the 1,600,000+ square feet of exhibiting space at the Anaheim Convention Center. A mere 12 hours from the moment we walked in, that vast open space would be crawling with over 88,000 attendees representing over 3,400 unique exhibitors from around the world. It’s truly hard to describe the immensity of the show. Allow me to back up a bit and explain what the show is and how we fit into the equation. The Natural Products Expo Show, in its 39th year, is precisely what it sounds like: a giant convention where brands, manufacturers, suppliers, and distributors go to show off their newest and hottest products coming to market. If you are a self-described “foodie,” this is undoubtedly your Mecca. I could probably write an entirely separate article on the hundreds of different product types showcased, but I’ll spare you. Instead, you can check out the extensive list by clicking here.
Retailers have been quick to react to consumers’ increasing demand for product data transparency and have been somewhat successful in providing more basic product information. This is most evident in shelf tag health and wellness (H&W) programs we’ve seen implemented in stores over the past several years (think: those small tags on store shelves that call out claims like "organic", "gluten-free," or "heart-healthy"). While these initiatives have been limited to a set number of health attributes, they have provided retailers with a first glimpse into the challenges and opportunities surrounding product data transparency. Now, it is generally accepted that going from a limited set of H&W attributes maintained for a shelf tag program to addressing full product data transparency is a significant leap of capability. But retailers that take this leap will be able to leverage product data in a number of ways, across all use cases, and most importantly, in a scalable manner. Retailers who attack full product data transparency will be able to slice and dice the data to service such use cases as Custom Health and Wellness programs, innovative Category Review Processes, or to make their inventory more discoverable through engaging search and filtering experiences, to name a few use cases.
The numbers can be difficult to swallow. In the U.S., the percentage of children and adolescents affected by obesity has more than tripled since the 1970s, according to the CDC. Recent data shows that 1 in 5 young people (6 to 19 years) in the United States have obesity. There are a number of factors that contribute to this, from genetics, to metabolism, sleep, physical activity, and outside influences like communities, schools, government agencies, and the media.
Last week saw news come across the internal wire that seemed to paint a picture of the symptoms related to disruption across the CPG industry. The first article, by Google, discusses the need for Brick and Mortar retailers to embrace online grocery. The second article, explores a new partnership between Budweiser and Coleman Natural to brand fresh meat with the Budweiser logo - just in time for spring. And the third article talks about the challenges of Organic Farms as a result of loose labeling standards. All three of these posts can be linked back to fundamental changes in the CPG Food & Beverage vertical. The rest of the week in news focused on developments in the personal care and beauty product types, both articles indicating the changes in that vertical that seem to be following behind, although in some cases leading, the changes and disruption taking place in the Food & Beverage vertical. Enjoy the news and have a good week. How grocers should embrace online shopping - thinkwithgoogle.com The grocery category is on the precipice of major change. Today only 3% of U.S. grocery shopping occurs online, but e-commerce penetration is projected to triple over the next 10 years.1 This will create a major shift in how consumers spend grocery dollars as they embrace digital and expect grocers to do the same. Traditional grocers have a unique opportunity to capitalize on this shift. Their deep relationships with shoppers and ability to meet critical, frequent needs position them to shape new behaviors in grocery. (curated by @nicolemeyerson)
The video this week is an introduction to some of the challenges around shelf space. It's indicative of the hidden complexity in the grocery industry that is a real barrier to disruption, potentially protecting the incumbent players from some of the early digital disruption taking place in other industries. “behind each freezer door is a secondary market that determines what you have the option to buy." Phil Edwards, author There are pros and cons associated with slotting fees, but no matter which side of the fence you are on, there is no doubt that they have a significant influence on what products end up on the shelf. Not a new video, but a good one to think about when reflecting on how the industry may evolve as digital disruption and transparency take hold. Hope you have a good end to your week.
My name is Daniel Hawks, and I am the Product Manager for the Label Insight Explore team. We are the team responsible for the Explore data API and Explore web platform. The past four years of my career as a Product Manager have been spent in the retail and CPG industry, specifically working to help shoppers find the products they are looking for. In my work day, I spend a lot of my time thinking about grocery stores and looking at the hundreds of thousands of food products in the Label Insight database. My private life also revolves heavily around food. I love to cook, my family watches a lot of food shows on Netflix, and I’ve recently started reading memoirs of restaurant industry professionals. I am constantly searching for relatable analogies to help explain the work we do at Label Insight. I must have had food on my mind when our marketing department asked me to write this blog highlighting the work the Explore team has done this quarter. The Explore team’s primary focus is building solutions to deliver Label Insight’s product data to our customers. The two pillars at the heart of our solutions are the aforementioned Explore data API and Explore web platform.