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Consumers Demand Transparency from Personal Care Products

Posted by Kira Karapetian on August 1, 2017

In the first three posts of our Ingredient Confusion Series, we learned that shoppers are meeting a huge roadblock when evaluating their food products - they’re confused and concerned about the basic elements that make up the food products they buy. This confusion creates a gap in trust between consumers and brands, and oftentimes prevents them from buying a product.

But think that confusion and concern only relates to food? Think again.

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Topics: Trends & Research


Exponential Growth in New Label Adoption a Win for the Industry and Consumers

Posted by Dagan Xavier on July 28, 2017

In May of 2016, the country's first update to nutrition labels since the federal government started requiring them in the early 1990s, was unveiled. The idea behind this shift was to help consumers make more informed decisions about the foods and beverages they eat and drink.

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Topics: Company Viewpoint


STUDY: Confusion Over Ingredients in Personal Care Products Impacts Female Buying Behavior

Posted by Press on July 27, 2017

CHICAGO, July 27, 2017 /PRNewswire/ -- American women are increasingly evaluating the contents of their personal care products and still walking away confused as to what the ingredients are and whether or not they fit into their personal requirements. In response, shoppers are more willing to comparison shop for personal care products with recognizable ingredients and pay more for those products.

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Topics: Press, Trends & Research


Label Insight Furthers Commitment to Product Transparency as the Founding Sponsor of TransparencyIQ

Posted by Kira Karapetian on July 25, 2017

A first of its kind event is launching this fall, and it’s dedicated solely to product transparency. The Path to Purchase Institute will host TransparencyIQ, on October 17-18 in Rosemont, IL to bring the industry together around strategies and best practices for product transparency initiatives. TransparencyIQ offers a focused environment for like-minded individuals to gather and discuss challenges, gain insights, share best practices and learn from diverse perspectives. Label Insight is proud to be the founding sponsor of this important industry-wide event.

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Topics: Label Insight News


Label Insight Reports Strong Customer Momentum for Transparency Initiatives in Q2

Posted by Press on July 25, 2017

CHICAGO, July 25, 2017 /PRNewswire/ -- Label Insight, the market leader for product transparency, today announced strong customer growth in Q2 2017 for its data transparency solutions. The company has inked deals with several new CPG manufacturers and retailers that will help those organizations respond to the consumer mandate for greater transparency.

Industry leaders who have committed to boosting their transparency initiatives with Label Insight last quarter include:

 
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Topics: Press


Webinar: How Brands and Retailers Can Build Loyalty With Product Transparency

Posted by Kira Karapetian on July 17, 2017

Today's consumers are demanding to know more about the products they use and consume than ever before. Brands and retailers who provide the transparency consumers seek will be rewarded with loyalty, market share and higher perceived brand worth.  

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Topics: Trends & Research


Shoppers Rely on Mobile Tech to Improve their Label Literacy

Posted by Kira Karapetian on July 13, 2017

As a company built on a belief in transparency, the Label Insight team knows the better informed we are about what’s in the products we use and consume, the more we can make smart purchase decisions. So, when we launched the 2017 Label Insight Ingredient Confusion Study in late June, we wanted to better understand the challenges today’s consumers are facing in the aisle.

We’ve been breaking down the study piece-by-piece in our Ingredient Confusion blog series. In Part 1, we learned that consumers are confused and concerned about the ingredients in the food products they purchase, and in Part 2, we broke down how this concern and confusion impacts shopper behavior and brand perceptions. Here in Part 3, we’ll reveal how consumers are taking matters into their own hands and what they want brands to do about it.

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Topics: Trends & Research


Ingredient Confusion Impacts Shopper Behavior

Posted by Kira Karapetian on July 6, 2017

When we launched the 2017 Label Insight Ingredient Confusion Study last week, the idea was to better understand ingredient confusion, how it impacts shopper behavior, and what consumers are doing about it.

We’re breaking down the study piece-by-piece in our Ingredient Confusion blog series. In Part 1, we learned that consumers are confused and concerned about the ingredients in the food products they purchase, and here in Part 2, we’ll look the way this concern and confusion impacts shopper behavior and brand perceptions.

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Topics: Trends & Research


Don’t be Confused About Ingredient Confusion

Posted by Kira Karapetian on June 29, 2017


“If confusion is the first step to knowledge, I must be a genius.” Larry Leissner

Why We Launched the Ingredient Confusion Study 

The Label Insight team lives for data. So over the past year, we conducted several studies to better understand today’s consumer. We explored how today’s shoppers make food choices, shop, and what they expect from brands when it comes to product information. We took a deep dive into consumer preferences for product transparency and how it affects their feelings toward brands and their purchasing behavior, and we learned more about their dietary preferences and their ability to find the product information they need to make informed buying decisions.

One theme rang consistent throughout all studies. Confusion.

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Topics: Trends & Research


STUDY: Confusing Ingredients Cause Shoppers to Consider Switching Brands Even If It Means Paying More

Posted by Kira Karapetian on June 28, 2017

CHICAGO, June 28, 2017 /PRNewswire/ --

 When examining food labels today, consumers are still confused about the ingredients in their food products. This confusion leads shoppers to not only consider switching brands but to pay more for brands whose ingredients they understand.

The study was released today by Label Insight, the market leader for product transparency. It surveyed more than 1,000 consumers on feelings of confusion with food product ingredients and labeling, the behavioral impact of this confusion on purchasing behavior and how technology solutions might alleviate concerns.

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Topics: Label Insight News


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