First Lady Michelle Obama Friday unveiled the country's first update to nutrition labels since the federal government started requiring them in the early 1990s.
According to Friday’s press release from the FDA, the new Nutrition Facts label updates include:
- An updated design to highlight “calories” and “servings”
- Requirements for serving sizes that more closely reflect the amounts of food that people currently eat.
- Declaration of grams and a percent daily value (%DV) for “added sugars” to help consumers know how much sugar has been added to the product.
- “Dual column” labels to indicate both “per serving” and “per package” calorie and nutrition information for certain multi-serving food products that could be consumed in one sitting or multiple sittings.
- Updated daily values for nutrients like sodium, dietary fiber and vitamin D, consistent with Institute of Medicine recommendations and the 2015-2020 Dietary Guidelines for Americans.
- Declaration of Vitamin D and potassium that will include the actual gram amount, in addition to the %DV.
- “Calories from Fat” will be removed because research shows the type of fat is more important than the amount. “Total Fat,” “Saturated Fat,” and “Trans Fat” will continue to be required.
- An abbreviated footnote to better explain the %DV.
See how your favorite products look with the new labeling guidelines here.
What does this mean for consumers?
Millions of Americans use food labels to help them choose products that fit their values and definitions of healthy. The changes are meant to make food labels easier to understand.
“I am thrilled that the FDA has finalized a new and improved Nutrition Facts label that will be on food products nationwide,” said First Lady Michelle Obama. “This is going to make a real difference in providing families across the country the information they need to make healthy choices.”
What does this mean for food manufacturers?
Most food manufacturers will be required to comply with the redesign by July 26, 2018, though, companies who sell less than $10 million in annual food sales will have until 2019 to comply. The FDA has plans to conduct outreach and education efforts on the new requirements.
Preview the new labeling guidelines for your favorite products
You can preview how your favorite products will look with the new labeling guidelines using Label Insight here.
How do we do it?
Label Insight’s proprietary product data engine helps CPG companies transform approximately 300 points of data from a standard package flat into 15,000 smart attributes.
This process involves digitizing the package data, deconstructing ingredients into their most basic elements, then reconstructing them into a customized format that meets retailer or industry initiatives.
Because Label Insight’s proprietary technology leverages rich and granular data at the product and ingredient level, we can easily customize product information to any required format, such as these new FDA guidelines, across hundreds of thousands of products instantaneously.
To learn more about the power of Label Insight tools, how they can help your brand adapt to these new guidelines, and how granular real time product data is reshaping the landscape, connect with us here.