NEW YORK, Feb. 8, 2017 /PRNewswire/ -- Building on the recent strategic alliance with Label Insight, today Nielsen (NYSE: NLSN) announced the launch of Nielsen Product Insider, a retail and consumer measurement tool designed to transform on-pack nutrient and food ingredient labels into quantifiable attributes. With this launch, Nielsen's robust market measurement and Homescan Consumer Panel data are combined with Label Insight's industry-leading cloud-based product attributes. Together this brings an unmatched level of data granularity to food manufacturers and retailers.
Delivering greater product transparency about real ingredients and attributes, Nielsen Product Insider will allow food fast-moving consumer goods (FMCG) companies and retailers to: understand sales performance, shopper demographics, and create custom segmentation, as well as product trends and personalization needs for health & wellness consumers. In addition, this solution can interpret competitive product formulations; evaluate the impact of government regulations; and incorporate ailments, allergens and lifestyle preferences into loyalty and marketing programs.
"There is an increasing consumer demand for greater product transparency, and a stronger push from governmental regulators to increase food packaging transparency such as the new FDA nutrition panel and GMO labeling requirements," says Chris Morley, President, U.S. Buy, Nielsen. "Until now manufacturers and retailers lacked visibility into sales performance and consumer shifting due to these factors. Nielsen Product Insider will allow companies to make more informed, data-decisions to grow sales by understanding product trends and creating better personalization for the wellness consumer."