Curated News from the week 16
The news this week starts off with 3 more acquisition announcements that our team found particularly interesting in the news this week. The acquisitions point to the disruption that is taking place across the industry, representing activity by a retailer (walmart), a CPG Brand (Unilever), and a 3rd party solution provider (Syndigo).
Following from the acquisition news the team found news articles related to non traditional foods interesting and they found and shared posts around pickle chips and meatless hamburgers - for some reason.
Lastly the list of curated news ended up with an informative article about the challenges of large retailers making the change to support e-commerce. In this case it was a fairly detailed exploration of Kroger's challenges. Definitely worth a read.
Hope you had a great Easter weekend. Have a great week ahead.
Walmart acquires ad-tech startup Polymorph to capture more brand dollars - marketingdive.com
Walmart has acquired Polymorph Labs, which offers a cloud-based ad serving platform, in a deal whose terms were not disclosed, according to a blog post by the retailer. Polymorph's founders, product developers and engineers will join Walmart Media Group and Walmart Labs.
(curated by @davebyman)
Syndigo Announces Acquisition of Content Analytics, Expands Its Product Information Syndication - martechadvisor.com
Syndigo, a Chicago-based portfolio company of The Jordan Company (“TJC”), recently announced that it has acquired San Francisco-based Content Analytics, an industry leader in providing content management and analytics to the consumer-retail and eCommerce industries. The combination of Syndigo’s Content Experience Hub, an industry-leading content management platform, and Content Analytics’ end-to-end eCommerce platform further strengthens Syndigo’s ability to provide accurate and verified product information across the consumer, retail and eCommerce industries. Syndigo’s solutions provide brands and retailers with an integrated platform that enables the efficient transfer of core and enhanced product attributes between brands and their customers.
(curated by @johnveltri)
OLLY Nutrition, based in San Francisco, was founded in 2014 and manufactures gummy vitamins, supplements, protein powders and snack bars. “We are delighted to welcome OLLY Nutrition to our portfolio of brands. OLLY is a strong, innovative brand in the fast-growing health and wellbeing space, and nicely complements our businesses in Beauty & Personal Care and Foods & Refreshment. OLLY’s focus on making nutrition delightfully easy aligns closely with Unilever values and our continued commitment to improving people’s wellbeing,” Amanda Sourry, president of Unilever North America, said.
(curated by @haleyelsome)
Pickle chips made from real pickles are on their way. Vlasic is reportedly developing single-serving bags of the delicious treats, but unlike several other pickle-flavored snacks on the market, they will be made completely from actual pickles.
“Pickles has always been a flavor that people have loved in snacks, whether it’s potato chips or even in our Bigs Vlasic dill sunflower seeds,” Thomas M. McGough, co-chief operating officer and executive vice-president of Conagra Brands told Food Business News.
(curated by @dheerajpatri)
It happened slowly, and then all at once. First came White Castle’s Impossible slider, which Eater NY’s Ryan Sutton hailed as “one of America’s best fast-food burgers” in 2018. That slider just happened to be meatless, containing an Impossible Foods-branded patty made from soy protein, potato protein, coconut oil, sunflower oil, and heme, the ingredient that gives the burger the taste, aroma, and “bleed” of a juicy beef patty. Then, the floodgates opened: In January, Carl’s Jr. became the largest American fast-food chain to offer plant-based patties made by Beyond Meat in 1,100 locations nationwide; just a few months later, Burger King, Del Taco, and the fast-casual chain Qdoba have followed suit with fake-meat offerings of their own, from Whoppers to tacos to burrito bowls.
(curated by @alyssalanger)
Impossible Foods publishes a comprehensive life cycle assessment on Impossible Burger 2.0, the food tech startup’s award-winning, plant-based meat. When consumers buy an Impossible Burger instead of a burger from cows, they reduce their impact across every significant environmental category, including land-use, use of freshwater, greenhouse gas emissions, and aquatic pollution from runoff.
(curated by @peggyfox)
Nobody can say Rodney McMullen doesn’t know the grocery business. He started as a bagger at Kroger Co. KR 0.94% when he was in college, rising through the ranks to become chief financial officer, then chief executive officer, of America’s biggest supermarket chain.
But can he lead the 2,764-store Cincinnati-based company through the changes upending the supermarket industry?
“You are in Cincinnati. You are a conservative bunch of people,” said Bill Smead, chief executive of Smead Capital Management and a Kroger investor. “Does anyone’s blood pulse through their veins with an entrepreneurial bent?”
(curated by @jasonlipsitz)