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By: Label Insight Team on April 15th, 2019

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Curated News from the week 15

industry news


This week we partake in some gratuitous self promotion with 3 posts published by some of the brightest among our team!!??!! The first is a post by yours truly, published in exploring how the consumer demand for transparency is changing the way we think about Category Management.  The second is a guide to help brands with their SmartLabel decision making process, and the third is an exploration of how off-package attributes can change the way your brand is perceived in the market. 


The remaining articles this week are largely related to developments in retail and in particular e-commerce, exploring the space from both a trend and business model perspective as well as a user experience perspective.


Hope this keeps you curious heading in to this week.


Transparency and buying behavior are changing the game for category management - 

The last several years have proven challenging for the CPG industry. With more emphasis than ever on convenience and experience, customers are demanding a personalized shopping experience.

Busy shoppers no longer want to spend time walking down each aisle in the grocery store. That quest for convenience has driven many customers to buy groceries online. Nielsen and the Food Marketing Institute forecast that e-commerce could grow more than $100 billion from 2017 to 2025. This fundamental shift has created both a massive challenge and opportunity for CPG brands.

(curated by @antonxavier)  


5 questions to consider before participating in SmartLabel -

Everywhere we look these days, technology is driving change and growth. Phones are folding, groceries are being delivered to our doorsteps, and our parents are investing in digital currencies that may or may not be real. Not immune from change, Amazon’s acquisition of Whole Foods has added fuel to the fire of technology-driven change in the retail environments and the means in which we interact with food and everyday products. One example of this change is being driven by the GMA’s SmartLabel initiative, which allows customers to interact with a digital replica of their products in their hand via their SmartPhones to gain additional insights

(curated by @stephenpoppe)  

Humanizing your company with Off-package attributes - 

It's no big secret that Millennials are more likely to purchase products from brands they feel a connection with. Even when we’re not actually shopping local, we crave insight into the lives of the people who created the products we use and consume. Millennials are interested not just in what you make, but how it’s made.

(curated by @annathibaut)


Gartner L2 Digital IQ Index: Top Grocery Brands in Digital 2019 -

Although Amazon’s acquisition of Whole Foods catapulted the retailer ahead of competing grocers, brands are ramping up site feature adoption and Instacart partnerships to ensure visibility and fullfillment. But are grocery brands’ efforts enough to compete with the great white shark of retail? The second annual Gartner L2 Digital IQ Index for Grocery US benchmarks the digital competency of 62 grocery retailers. 

(curated by @nicolaspaulin)

Reduce, Reuse, Confuse -

Last year, plastic straws became the environment’s chief villain. Largely unrecyclable because of their size, plastic straws have been found washed up on beaches, floating down rivers and even lodged in sea life. The outcry over plastic straws led to cities implementing bans and companies phasing them out. Most importantly, the plastic straw issue was the tipping point that brought America’s badly broken recycling system into focus.

(curated by @nicolemeyerson)


Farmstead's "long route" grocery delivery challenges costs and assumptions of single-trip model  -

Farmstead, the delivery-only grocery start-up based out of San Francisco, is another example of innovation in the grocery delivery business.  It has a model similar to Picnic’s in the Netherlands – assembling orders at a hub instead of a store and grouping deliveries to reduce last mile costs. Farmstead, however, offers a wider range of delivery options – 1-hour* ($4.99 fee), same-day (free for orders over $35), or customers can join a weekly “Farmstead Route” and get free grocery delivery & exclusive discounts with $20 minimum order (no contract required).

(curated by @antonxavier)


Rating the seamless grocery shopping experience -

Target earned top ratings in two of the three components when it went head to head with Walmart and Kroger in the Brick Meet Click Seamless Grocery Shopping assessment. If omnichannel is a business strategy whose goal is to enable shopping from anywhere, for anything, and any way a customer wants, then our seamless shopping rating highlights progress and opportunities against that goal.

(curated by @antonxavier)