Curated News from the week 12
Last week saw news come across the internal wire that seemed to paint a picture of the symptoms related to disruption across the CPG industry. The first article, by Google, discusses the need for Brick and Mortar retailers to embrace online grocery. The second article, explores a new partnership between Budweiser and Coleman Natural to brand fresh meat with the Budweiser logo - just in time for spring. And the third article talks about the challenges of Organic Farms as a result of loose labeling standards. All three of these posts can be linked back to fundamental changes in the CPG Food & Beverage vertical.
The rest of the week in news focused on developments in the personal care and beauty product types, both articles indicating the changes in that vertical that seem to be following behind, although in some cases leading, the changes and disruption taking place in the Food & Beverage vertical.
Enjoy the news and have a good week.
How grocers should embrace online shopping - thinkwithgoogle.com
The grocery category is on the precipice of major change. Today only 3% of U.S. grocery shopping occurs online, but e-commerce penetration is projected to triple over the next 10 years.1 This will create a major shift in how consumers spend grocery dollars as they embrace digital and expect grocers to do the same.
Traditional grocers have a unique opportunity to capitalize on this shift. Their deep relationships with shoppers and ability to meet critical, frequent needs position them to shape new behaviors in grocery.
(curated by @nicolemeyerson)
Budweiser-branded meats to hit stores this summer - smartbrief.com
Budweiser and Coleman Natural have joined to create a line of natural meat products that will be available nationwide early this summer. Items include Beer Brats and Jalapeno Cheddar Brats made with Budweiser American lager, as well as Pulled Pork and St. Louis Style Pork Spareribs made with Budweiser barbecue sauce.
(curated by @davebyman)
The certified organic label has helped save many generational farms and enabled people like me, who do not come from agricultural backgrounds, to become successful farmers. Organic farming has brought environmental benefits — healthier soils, freedom from toxic pesticides and herbicides — to 6.5 million acres in the U.S.
Organic shoppers are willing to pay a little extra for food that is free from chemical residues. But the organic label is in trouble after reports of fraudulently labeled food made national news. On top of that, agribusiness pressures and National Organic Program (NOP) actions have weakened standards. Yet at a time when farms are in distress, family-scale farmers need a label with integrity. They need a label that provides public support from people who understand that small-scale farmers are an endangered species.
(curated by @antonxavier)
KIND and Public Health Experts File Petition Urging FDA to Address Misleading Nutrient Content Claims - prnewswire.com
Today KIND Healthy Snacks (KIND), with support from foremost health and nutrition experts, filed a Citizen Petition urging the U.S. Food & Drug Administration (FDA) to update the nutrient content claim regulation. The current regulation looks at the quantity of a nutrient instead of the quality of the overall food, which enables food marketers to put these claims on unhealthy products. As a result, consumers are led to believe these items are part of a healthy diet and misled into purchasing them.
(curated by @brookebright)
Amazon is launching Belei, its first skin care line, as it pushes further into private-label products - cnbc.com
Amazon is getting into another category in retail: skin care. The company on Wednesday said it's launching its first dedicated skin care line, called Belei. It will sell items including moisturizers, eye cream and spot treatments, ranging in price from $9 to $40.
Amazon has increasingly been adding its own in-house brands, including ones for clothing, shoes, snack foods, baby diapers and mattresses. The move threatens the other brands that currently sell on its platform, as Amazon has the power to give its own labels top placement on the website.
(curated by @jasonlipsitz)
Whole Foods Market Educates Consumers on Body Care Standards with Whole Foods Market Better Beauty Swap - marketwatch.com
Consumer research shows that one third of consumers do not understand ingredients commonly found in conventional beauty and body care products. Spring is the perfect time to get real about beauty and body care regimens, and the inspiring Whole Body department at Whole Foods Market offers high-quality beauty and body care products – from new and trending to long-time favorites – all of which meet the brand’s industry-leading standards that ban more than 100 ingredients and counting. This spring, the national grocer will host its first ever Whole Foods Market Better Beauty Swap to help consumers “clean up” their routines.
(curated by @annathibaut)