Major Brands and Retailers Pledge Support for First Ever Event Dedicated to Product Transparency
Leaders in product transparency will gather on October 17-18, 2017 in Chicago to support TransparencyIQ, a Path to Purchase Institute event. Executives from Hershey, Raley’s, Nielsen, Unilever, and Walmart have rallied in support of the event, either through speaking engagements or participation in the advisory board.
TransparencyIQ will focus on the ways companies can begin or grow their product transparency initiatives, and is the industry's first and only event focused on the product transparency.
Attendees will learn the value of product transparency as a strategic business advantage and tangible applications for building stronger consumer connections. They will have opportunities to network with CPG companies, retailers, solution providers, and agencies in a collegial atmosphere, beginning with a kick-off reception and dinner on October 17.
- Fred Bedore, Senior Director, Sustainability, Walmart on Retail’s Opportunity
- Deborah Arcoleo, Director of Product Transparency, The Hershey Company on Communicating Transparency
- Jay Porter, President, Edelman on Why Transparency Matters
- Kristi Weaver, Partner, McKinsey & Company on The Building Blocks of a Transparency Strategy
- Andrew Mandzy, Director of Strategic Insights for Health & Wellness, Nielsen, on Transparency as a Business Builder
- Mike Wehrs, Global Head of Data and Products, GS1 on Who’s Influencing Consumers
Other presentations include a video analysis of a shopper panel and case studies on fostering NGO and third party relationships. View the full agenda here.
“Product transparency is affecting how consumers make choices in selecting groceries, health and beauty items, and dining,” says Michael McMahon, president and executive director of the Path to Purchase Institute. “In fact, 98% of consumers responding to the 2016 Label Insight Shopper Trend Survey believe it’s important for them to consider the ingredients in the food products they buy, and three in four shoppers review what is—and isn’t—in the foods they buy. That’s why the Path to Purchase Institute is presenting this vital information. It’s an issue that can make a huge difference for brands and retailers facing a very competitive market.“
Advisory board members include representatives from Pepsico, Unilever, Cognizant, Topco, GS1, the University of North Carolina, and founding sponsor Label Insight.
Label Insight is thrilled to be the founding sponsor of this event and we hope to see you there!