Label Insight Inks Deal with Topco for High Order Attribute Data, High-Quality Product Images and SmartLabel™ Pages
Company to deliver combined image and data solution to the second largest food retailer group in the U.S.
Label Insight, the market leader for product transparency, today announced that it has signed an expansive, multi-year deal with Topco Associates LLC, a provider of innovative business solutions for its food industry member-owners and customers. Under the agreement, Label Insight will provide high quality product images alongside the industry’s largest and most complete product attribute data set to better inform Topco stakeholders about the nutrient and ingredient composition of all Topco-procured private label products. The agreement includes all product categories such as food, beverage, baby, pet and cosmetics. Label Insight will also power SmartLabel™ pages, including images and data, for all Topco brand products.
“We are excited to be working with Topco to deliver the industry’s only image and data solution for its transparency programs,” said Paul Schaut, CEO, Label Insight. “As the largest food retailer in the U.S., Topco is leading the way in providing their member-owners the tools to better understand the products their customers use and consume, and communicate those insights and attributes to their customers.
Topco will become the first customer for Label Insight Capture, a newly launched service providing marketing, planogram and 360-degree product presentation images. At the same time, Label Insight will map each of Topco’s products’ high order attribute data to its corresponding images. High order attribute data is an enhanced, more detailed version of conventional attributes, specifically designed to meet the increasing consumer demand for better product information and transparency.
To access high order attribute data, Topco will license Label Insight SPECs covering allergens and intolerances, specialty diets, sustainability and minimally processed products. Topco member-owners and customers will be able to view data, search and filter using SPECs and attributes, as well as drill down to product-specific pages to view data and claims from the product package.
“We are committed to providing an unparalleled experience to both our member-owners and their customers through Topco’s Product Transparency Initiative,” said Randy Skoda, President & CEO of Topco. “Being able to share granular and meaningful attribute data from Label Insight will give our members the ability to meet the varied health, wellness, lifestyle and sustainability concerns of their shoppers.”
Topco National Brands represents the second-largest food retailer group in the United States, with more than 13,000 geographically dispersed stores operating in all 50 states. Its 49 members include retailers, wholesalers, food service companies and pharmacies, such as Hy-Vee, SpartanNash, Giant Eagle, Big Y and K-VA-T Food Stores, serving more than 64 million customers.
From original press release on PR Newswire.